Motion Picture Herald (Apr-Jun 1956)

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about Products . . ^ news and views nf the market and its sources of supply TO PROCURE FURTHER INFORMATION about products described editorially, postcards of the Theatre Supply Mart insert (pages 35-36) may be employed. Convenient reference numbers are given in the insert (page 36). Portable Cart to Collect And Burn Drive-In Refuse A portable cart for collecting debris on drive-in theatre grounds which also functions as an “in cinerator’’ in which to burn the refuse has been marketed by County Specialties, Ossining, X. Y. The new unit has been trade-named “Portable Incinerator Cart.” With a capacity of 18 cubic feet, the cart is constructed of all-welded steel and has wide wheel treads. It may be used to collect and burn papers, leaves, and all such types of material, according to the manufacturer. New Literature Drive-in Theatre Equipment : Folders and catalogues describing its complete line of equipment for drive-in theatres have been issued by the Ballantyne Company, Omaha. “Planning a Drive-In?” is a fourpage folder which tells of the service the company offers to help operators “from planning to opening and during operation” and it includes a listing and photographs of the Ballantyne “drive-in theatre equipment package.” The company has also released two folders containing numerous photographs of drive-in theatres which it has equipped. These include the Lakeland drive-in, Lakeland, Fla. ; Grandview, Gor ham, N. H.; Bayshore, Bayshore, Long Island, N. Y. ; Danville, Danville, Pa.; North Wilkesboro, North Wilkesboro, N. C.; Oakland, Oakland, Md. ; Lafayette Twin, Lafayette, La.; Paducah Twin, Paducah, Ky. ; Y-Not, West Point, Nebr., and many others. Another folder is devoted to the Ballantyne stereophonic sound systems for theatres. It includes photographs and descriptions of the “6400 series package” for theatres with capacities that are over 1200 seats; and the “3400 series package” for theatres with seating capacities of less than 1200. Ballantyne has also issued a catalogue of its equipment for drive-in sound and projection. Complete with photographs and descriptive data, it describes the “Dub-1Cone” in-car speakers, the “Sound-Master” amplification system specifically designed for drive-ins, and other projection and sound equipment included in the Ballantyne “package” for drive-ins. DRIVE-IN SCREEN "BEFORE" AND "AFTER" APPLYING NEW PAINT One of the first drive-ins to use "Perma-Brite," the new outdoor screen paint manufactured by the W. J. Ruscoe Company, Akron, Ohio, was the Montrose drive-in at Akron — with results as pictured here. The screen is shown in its "before" status at left where the patterns of its transite block construction are in evidence. In the view at right the screen is shown following application of "Perma-Brite." (Also note the contrast achieved by use of "Perma-Brite Black' at the base of the tower.) The new paint has a rubber base and can be either brushed or sprayed on. It comes in fivegallon drums. A free sample of a half-pint is available to exhibitors writing the company on their letterheads (483 Kenmore Street, Akron 13, Ohio). 26 MOTION PICTURE HERALD, MAY 12, 1956