Motion Picture Herald (Apr-Jun 1956)

RKO's "First Traveling Saleslady " The first production under the aegis of the new RKO management, “The First Traveling Saleslady,” will be advertised, exploited and publicized nationally at the local level by four RKO starlets who have embarked on a trans-continental tour in behalf of the picture. To assure the fullest penetration and to accomplish a myriad of local tieups, the tour is conducted with advance preparation and escort service throughout, by RKO’s field exploitation staff in 18 cities. The four specially selected girls were chosen to suit the promotion puproses of the Jantzen Company, makers of fashion swim wear, who are the sponsors of both national and local tieups for cooperative advertising and local exploitation, along with the Chrysler Corporation, who also have an interest in such details of showmanship. The theme of the Jantzen sales approach is the great contrast in their line, from the days of “The First Traveling Saleslady” down to the present-day fashions, and the girls are prepared to prove the point, or points, as the case may be. The swimsuit company will run reciprocal cooperative advertising in every city, using full-page and half-page newspaper space in advance and with playdates. A long list of local stores will participate. Chrysler will follow a similar plan, featuring the new convertible Plymouth. Dave Cantor, RKO’s exploitation manager, launches the campaign and his field staff picks up. RKO-Galahad Deal Set For New York Films Daniel T. O’Shea, president of RKO Radio Pictures, has announced the signing of a contract with Galahad Productions, Inc., for the release of four pictures annually during the next three years. Galahad Productions is headed by Himan Brown, TV-radio producer and president of the recently-finished Production Center, Inc., motion picture sound stages in Manhattan. All of the films will be made entirely in New York using acting talent from the Broadway stage and TV. “We see New York as providing a unique opportunity for developing young talent, as well as an outstanding source of top-quality stars,” Mr. O’Shea said. He referred also to the recent announcement of RKO’s stepped up studio production schedule — starting eight features in 70 days — and the Galahad commitment as evidence of “RKO’s intense desire to supply the public, through their local exhibitors, with a sustained array of the kind of unequalled entertainment which only the motion picture theatre screen can assure.” CONTENDERS FOR QUIGLEY AWARDS Finalists at the end of the Second Quarter , June 30 , 1956 STEVE ALLEN Odeon, Haney, Canada MARK ALLING Gold en Gate San Francisco, Cal. WILLIAM H. BELLE Laurelton, Laurelton, N. Y. SAM J. BERMAN St. Thomas St. Thomas, Can. NACE BERNERT Grand, Astoria, N. Y. BRIAN BINT Gaumont, Chorlton, Eng. STAN BROOKS Music Box, Tacoma, Wash. PETER BUTTON Playhouse, Bex hi 1 1 , Eng. JIM CAMERON Capitol Ft. William, Can. D. M. CAMPBELL Regal, Stirling, Eng. JOHN D. CLARK Odeon, Halifax, Eng. J. J. COLLINS State, Melbourne, Aust. TIFF COOK Famous Players Toronto, Can. MAX COOPER Cove, Glen Cove, N. Y. J. Dl BENEDETTO Poll, Worcester, Mass. CHARLIE DOCTOR Capitol, Vancouver, Can. LOU EBSTEIN Broadway, Astoria, N. Y. BILL ELDER Warfield San Francisco, Cal. JIM ESHELMAN Strand, St. Paul, Minn. AL FRANK First National Yakima, Wash. LEE FRASER Bloomfield Birmingham, Mich. MEL GAITSKILL Paris, Paris, Ky. J. A. GALLACHER Regal Kilmarnock, Scotland ARNOLD GATES State, Cleveland, O. A. I. GARDNER Le Rose Jeffersonville, Ind. CHARLES GAUDINO Poli, Springfield, Mass. DON GAULD Odeon Ft. William, Can. ELAINE GEORGE Star, Heppner, Ore. SAM GILMAN State, Syracuse, N. Y. AL GODDARD Park Plaza, New York ROBERT GOSS Odeon, Sale, Eng. T. F. GRAZIER Arcade, Darlington, Eng. HARRY GREAVES Winter Garden Brisbane, Australia NED GREENE Legion, Mayfield, Ky. ROBERT L. HANDLEY Penway, Harrisburg, Pa. JAMES J. HAYES The Cinema Buffalo, N. Y. D. M. HEATLIE Regal, Aberdeen, Scot. BILL HENDLEY Majestic Gettysburg, Pa. FRANK HENSON State, St. Louis, Mo. HARRY HOMENIUK Palace, Galt, Can. EDDIE HOOD Valencia, Macon, Mo. SAM HORWITZ Harbor, Brooklyn, N. Y. VERN HUNTSINGER Gopher, Minneapolis MEL JOLLEY Century, Hamilton, Can. WM. C. JOHNSON Lyric, Monrovia, Calif. C. JONES Plaza, Southampton, Eng. DAVID KAPLAN Trans-Lux, Boston, Mass. AL KELIHER Roxy, Tacoma, Wash. SID KLEPER College, New Haven, Conn. A. LA HAYE Gaumont, Camden Town, Eng. BYRON D. LAMB Odeon, Manchester, Eng. WILLIAM LAURY Oswego, Oswego, N. Y. FRANK LAWSON Odeon, Danforth, Can. NORMAN LEE Ritz, London, Eng. ED LINDER Villa, Rockville, Md. KENNETH B. LLOYD Gaumont, Southport, Eng. A. LOEWENTHAL Ward, New York J. TAPKE LOKENBERG Asta, Hague, Holland JOHN LONGBOTTOM Odeon, Middlesbrough, Eng. TONY MASELLA Palace, Meriden, Conn. LAWRENCE MASON Arcade, Waynesboro, Pa. NAT MATTHEWS Ritz, London, Eng. AL MESKIS Warner, Milwaukee, Wis. GENE MOULAISON Loew's, Canton, O. S. V. MURDOCH Gaumont, Liverool, Eng. HARRY MURRAY Gaumont, London, Eng. D. L. NICHOLSON Metro, Johannesburg, Africa GEORGE R. NORTON Lee, Lee, Mass. BUD OWEN Rivoli, La Crosse, Wis. M. H. PARKER Strand, Erie, Pa. ALLAN PERKINS Roxy, Midland, Can. GEORGE PETERS Loew's, Richmond, Va. EUGENE PLESHETTE Paramount, Brooklyn LESTER POLLOCK Loew's, Rochester, N. Y. BILL PRIMM Manor, Charlotte, N. C. C. A. PURVES Astra Gainsborough, Eng. ROBERT M. RICHARDS Majestic Melbourne, Australia TED C. RODIS Astoria, Astoria, N. Y. MORRIS ROSENTHAL Poli, New Haven, Conn. FRED ROSS Guild Crystal City, Texas MAX RUBIN Paramount, Syracuse, N. Y. W. S. SAMUELS Texas, Dallas, Tex. F. B. SCHLAX Kenosha, Kenosha, Wis. IRVING SCHMETZ Forest Hills Forest Hills, N. Y. RUSS SCHMIDT Tacoma Theatres Tacoma, Wash. FARRIS SHANBOUR Plaza Oklahoma City, Okla. S. C. SHINGLES Odeon, S. Harrow, Eng. J. SIMPSON State, Kilburn, Eng. JOHN L. SMITH Ritz, Edinburgh, Scot. ROBERT SOLOMON Victoria, New York SOL SORKIN Keith's, Syracuse, N. Y. MURRAY SPECTOR Central, Jersey City, N. J. EVAN THOMPSON Fox, Hackensack, N. J. JOE TOLVE Capitol Port Chester, N. Y. BILL TRAMBUKIS State, Providence, R. I. ALAN TUCKER Plaza, Southampton, Eng. WILLIAM WALLOS Mid-City Outdoor Kenosha, Wsc. L. G. WEBSTER Savoy, Northampton, Eng. G. C. WILLIAMS Regent, Chatham, Eng. WILLIAM G. WILSON Regal, London, Eng. WILLIAM WIRT Palace, Albany, N. Y. T. A. WRIGHT Regal, Birmingham, Eng. ZEVA YOVAN Midland, Kansas City, Mo. NEIL YUCKERT Rialto, Tacoma, Wash. MANAGERS' ROUND TABLE SECTION, JUNE 30, 1956 35