Motion Picture Herald (Apr-Jun 1956)

Medina ina ^rpprocic It D-DAY, THE SIXTH OF JUNE— 20th Century-Fox. Cinemascope, in color by DeLuxe. The great love story of the great war. It was a time to remember, and a time to forget . . that he was married . . . that she was engaged to another man! It was a time to live . . . and now! Robert Taylor, Richard Todd, Dana Wynter, Edmond O’Brien, in a story of the day, and the love, that seared the rim of Heaven and Hell! The day that shook the world, the love that flamed between gunfire and hellfire. 24-sheet, and all posters accent the romantic side of the great day when the Allies invaded the Normandy Coast. Newspaper ad mats are strong and in wide variety, from very large to special teasers, and the Bantam Book has a special campaign, offering this paper-back edition at 50^ with publisher and distributor cooperation. The complete campaign mat has eight ad mats and slugs, two publicity mats, and is especially well selected for small situations. Bombard your town with the explosive heralds on this picture from Cato Show Print — and order them blank, to be imprinted by a local sponsor who will pay the whole cost and distribute them as well. You can afford to saturate your town with these heralds. Special drive-in section in the pressbook is very good advertising help, for it has special mats to help drive-in theatres. Stress the fact that the love angle dominates the picture rather than the story of the war. U.F.O. — United Artists. For the first time, the truth about flying saucers! You will see them with your own eyes, actual color films of UNIDENTIFIED FLYING OBJECTS— and every shocking word, every fantastic scene, every frightening moment is true. It will take some showmanship to explain, and sell, the title “U.F.O.” but it could be worth it, with proper handling. Some members of the Round Table have already rolled up good records with this unusual science film. No posters larger than the 3-sheet, but again the showmanship herald from Cato Show Print sells the picture with all the right approach. Buy the herald blank and have it imprinted locally with the sponsorship of a cooperative advertiser. There’s an interesting poll, “Do You Believe in Flying Saucers?” that may click for you, and special screenings for opinion makers are urged in the pressbook, to encourage newspaper publicity and word-of-mouth advertising. Newspaper ad mats feature the “true facts” angle, and the composite mat is really great — with all of the best ads for small theatres at the cost of one, from National Screen. The smart showman will give this a long, lingering look — and then go to work on it. SAFARI — Columbia Pictures. CinemaScope, in Technicolor. As never before, all the awesome spectacle and savagery of darkest Africa. Victor Mature and Janet Leigh, in a new picture with the splendor and pageantry of “King Solomon’s Mines.” Jungle drama unrivaled in all screen annals! Love-adventure that sets the Dark Continent aflame! 24-sheet and all posters feature the leading players in typical African settings and costume, as atmospheric sales approach. Four-page herald keys your campaign with a circus flash of jungle drums. Newspaper ad mats in all shapes and sizes to sell “Safari” as one of the top African films, produced by Warwick from their British studios, with American stars. You can promise a picture that delivers the story and settings to perfection. The composite ad mat, selling for 35^ at National Screen, has seven one and two-column mats and slugs, plus two publicity mats, all for the price of one ordinary style. The pressbook offers numerous suggestions for “Safari” as a local proposition. • THE LEATHER SAINT — Paramount. VistaVision. The story of a fighting priest who leads a double life. Not since “Going My Way” has anything like it come your way! Paul Douglas, John Derek, Jody Lawrance, Cesar Romero, in a story of the Saturday night fighter who had a Sunday punch! 24-sheet and all posters strong with pictorial art for your lobby and marquee display. You can make these up to fit your necessity, and your ingenuity. Folder herald sells the idea of the picture in condensed form. Newspaper ad mats are up to the high standard of Paramount’s pressbooks, and that means plenty to choose from, in all sizes and shapes, with a difference in style to stand out as contrast with things you’ve done recently. The complete campaign mat is a bargain for small theatres, with nine ad mats and slugs, and a publicity mat, for 35<? at National Screen. Pressbook suggests that a manager’s letter which recommends the picture over his signature will pay off with opinion makers. YOU GIT TOP QUALITY FILMS, TOO) FOR THE BEST AND FASTEST SPECIAL TRAILERS! Let FILMACK make CHICAGO, ILL. NEW YORK, N.Y. 1327 S. WABASH 341 W. 44th ST. . . . Timely news supplementing the speeial monthly department covering all phases of refreshment service. New Posts for Canada Dry In a move “designed to centralize its marketing approach” Canada Dry Ginger Ale, Inc., has created several new executive positions and extended the administrative functions of others to cover both company-owned and licensed bottler sales operations, according to an announcement by Roy W. Moore, Jr., recently-elected executive vice-president and general manager. Ralph Nims has been appointed vicepresident of marketing, Mr. Moore said, and James W. Ellis named vice-president of sales. Mr. Nims will be administrative coordinator of merchandising, sales, advertising and licensing, while Mr. Ellis will be responsible for developing sales nationally, through both company-owned and licensed plants. Mr. Nims was formerly vice-president and national sales manager for companyowned plants. Mr. Ellis was previously in charge of Canada Dry’s U. S. license department, which now will be headed by C. Richard Bayles. Also appointed to newly created posts as assistants to the general manager were L. S. Saylor, formerly assistant national sales manager, and Allen W. Walz, who previously was operations manager for the company’s Philadelphia division. Bunte Readies Candy For Halloween Trade The return of the “Bunte Pippin,” a molded chocolate candy filled with a chocolate pudding cream center, to its 1956 Halloween line has been announced by Bunte Brothers Chase Candy Company, Chicago. This specialty, which Bunte Brothers produced for years, has been off the market “because of the high cost of manufacturing,” it was explained. The “Pippin Pumpkin” and “Pippin Turkey” will be available for shipment in September, if the weather permits, it was stated, and other seasonal “Pippin” specialties will follow. All “Pippin” items will be available in a seven-count window package for self-service merchandising, a onepound package and the 60-count box. MANAGERS' ROUND TABLE SECTION, JUNE 30, 1956 37