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Motion Picture Herald (Jul-Sep 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Sep 1956
Author:
Quigley Publishing Co.
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jul-Sep 1956)
Leaf #:
000494
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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This ad in full color will appear in life September 17th, and subsequently ROMANCES, TRUE STORY, TRUE EXPERIENCE, TRUE LOVE STORIES, PHOTOPLAY, TRUE MotHA, S>&CLAOn. &U&L PIER ANGELI, co starring in M-G-M's "Somebody Up There LiKes Me" VIVIAN BLAINE, co starring in "Public Pigeon Number One" An RKO Radio Picture. Color by Technicolor CYO CHARISSE, co starring in M-G-M's “Silk Stockings" JEANNE CRAIN, co starring in M-G-M's "The Fastest Gun Alive” DORIS DAY, co starring in "Julie"— An Arwm Production for M-G-M Release. Name your favorite -and yon may win Lustre-Creme *35,000 ANN MILLER, co starring in M-G-M's "The Opposite Sen" In CmemaScope and Metrocolor. SHEREE NORTH, starring in "The Best Things In Life Are Free" A 20th Century Fox Production. In CmemaScope Color by DeLuxe. DEBBIE REYNOLDS, starring in "Tammy" A Universal-International Picture. Print by Technicolor in CmemaScope JANE POWELL, starring in "The Girl Most Likely” An RKO Radio Picture. Print by Technicolor. NATALIE WOOD, co starring in "A Cry in The Night" A Jaguar Production presented by Warner Bros. DANA WYNTER, starring in "The Sixth ot June" A 20th Century Fox Production In CmemaScope. Color by DeLuxe. MAUREEN O'HARA, starring in "Everything But The Truth” A Universal-International Picture In Eastman Color. DEBRA PAGET, co-starring in Cecil B DeMille's Production of "The Ten Commandments". A Paramount Picture in VistaVision. Color by Technicolor ELEANOR PARKER, co starring in M-G-M's "The Painted Veil" GINGER ROGERS, starring in "The First Traveling Saleslady"— An RKO Radio Picture. Print by Technicolor JANE RUSSELL, starring in "The Revolt of Mamie Stover" A 20th Century Fox Production in CmemaScope Color by DeLuxe. ELIZABETH TAYLOR, co Starring in M G M's "Raintree County" Filmed in M-G M Camera 65 and Color. If your favorite is a star not pictured, send in her name on entry form. *What are the ANNUAL FAME POLLS? The FAME POLL was originated 25 years ago by the Quigley Publishing Company, a leading publisher of newspapers and magazines relating to the motion picture world. Each year, FAME magazine conducts a poll among theatre owners and managers from coast-to-coast to determine the top Hollywood box office stars. Last year Grace Kelly was Top Screen Actress of the Year in the Fame Poll. Who will get the honor this year? Will it he the star whose name you send in on the entry form on the next page? If so, you may win $20,000. See details on opposite page. FREE! Special full color poster of this ad for lobby Motion Picture Herald ,