Motion Picture Herald (Jul-Sep 1956)

Fischman instantaneous cooler, a QuickMix dispenser insulated with cork and lined with stainless steel, and a blower type refrigeration system. These units may also be obtained for dispensing noncarbonated drinks. Sugar Packets Offered For Individual Service Diamond Crystal Sugar Packets have been marketed as another step forward in the portion control field and a new companion product to Diamond Crystal Salt and Pepper Packets, which have been on the market for the past eight years. Their fluted type construction allows for “controlled shaker-action,” which has not been available previously. Two case packs are offered, a 1000-pack case for centralized food service, and a 3000-pack case (30 trays of 100 each) for ease in handling for table service, etc. Paper Cups in New Designs for Theatres Three new styles of paper cups for theatres have been brought out by the Dixie Cup Company, Easton, Pa. They are announced as “Theatre Design” cups for both cold and hot drinks; “Popcorn Design” cups for popcorn service; and “Vendolite” cups for hot drink machines (at left). The theatre design type comes in two-tone lavender, green, red, blue and brown colors. For cold drinks this cup comes in 7, 9, 12, 14 and 16 ounces. For automatic machines, there is a 7-ounce size. For hot drinks the cup may be had in either 6 or 8-ounce sizes. The entire series features messages promoting movie attendance, such as “Come Often,” “Movies Are Your Best Entertainment,” “Bring the Whole Family” ( see below). The new popcorn design cup is printed in brown and yellow. It is specially treated to resist absorption of butter, shortening, margarines and oils. The “Vendolite” cup is made of heavier paper to retain both heat and flavor. • WATERPROOF FOOD TRAYS Tyson-Caffey Corporation, Wayne, Pa., took a booth at the PCA Trade Show this year to exhibit its Handle-Handy food and drink trays as of special applicability to operations like drive-in theatres. The carriers are silicated to waterproof them, and the dispensing rack used this year is plated to prevent rust and erosion. • A LOOK AT TRENDS ( Continued from page 44) Long Island. Convention visitors would do well to steal a couple of hours from the trade show some evening to take a look at it.) 9. The cost of equipping drive-in refreshment stands is rising. But so is both gross and net income. Costs of operation and food costs, on the average, are falling, although some individual items were higher in price this year than last. 10. Competition between drive-in theatres will improve refreshment facilities. As theatres become more and more competitive, they will realize the necessity of improving their stands. Where money in the past years went into new screens and projection equipment (mandatory with the new processes on the market), this year saw an upswing in new equipment sales for the remodeling and modernization of existing stands. Look for this trend to swing into high gear by next season. In noting the above trends, I have not had an opportunity to fully discuss the details of each, nor can I possibly evaluate how each affects the individual reader of this article. But these subjects in detail will be flying thick and fast in New York, almost as soon as these words are printed. I hope that you will be on hand to catch them. ADVERTISERS' PAGE AND REFERENCE NUMBERS: Ref. No. Page No. 1— APCO, INC. 47 2— SAMUEL BERT MFG. CO. 49 3— THE COCA-COLA CO. 38 4— HENRY HEIDE, INC 41 5 — MANLEY, INC 48 6— THE NESTLE COMPANY, INC. 45 7 — THE PEPSI-COLA COMPANY 42-43 8— THE SAVON COMPANY 48 REFERENCES FOR ADDITIONAL INQUIRY: 100 — Beverage dispensers, coin 109 — Custard freezers 118 — Popcorn machines 101 — Beverage dispensers, counter 1 10 — Films, snaclc bar adv 119 — Popcorn warmers 102 — Candy bars 1 1 1 — Food specialties 120 — Popping oils 103 — Candy Specialties 1 1 2 — French fryers 121 — Scales, coin operated 104 — Candy machines 113 — Grilles, franks, etc. 122 — Soda fountains 105 — Cash drawers 1 14 — Gum, chewing 123 — Soft drinks, syrup 106 — Cigarette machines 115 — Gum machines 1 24 — Showcases 1 07 — Coffee-ma Iters 1 16 — Ice cream cabinets 125 — Vending carts 108 — Cups & containers, paper 117 — Mixers, malteds, etc. 126 — Warmers, buns, etc. 50 MOTION PICTURE HERALD, SEPTEMBER 15, 1956