Motion Picture Herald (Oct-Dec 1956)

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ing of relaxation and casual comfort pa I trons can enjoy. To the left, after en ! tering the outer lobby, is a group ar I rangement that includes a gold sofa, a ; sky blue chair, and a pair of modern wrought-iron barrel chairs, with black tops and white net undersides. A longleafed rubber plant on a circular whitetopped table, along with a selection of magazines, are also part of the grouping. On the walls above this arrangement are hung pictures of the current exhibit. Prior to the remodeling, twTo old doors led from the outer lobby to the inner lobby. These were removed and now a pair of simple archways provide ample, smooth flow of traffic. INNER LOBBY Immediately upon entering the inner lobby, one encounters an intimate seating arrangement, consisting in a black sofa, a gold chair, and two white leather chairs. A coffee table and corner table in black and white Formica are also present, on which may be found such reading matter as Punch, House Beauti \ ful, and the New Yorker. At the other end of the inner lobby is a second group setting that includes two large sofas in black and gold, a pair of yellow leather chairs and a white chair. Along the wall between the two group settings is a long yellow leather bench with four small metal and tile tables. On each of these tables is a modern black and white lamp for additional lighting and for atmosphere. Carpeting in the inner lobby is in red and gold design. The walls are white, except for selected panels near the group seating arrangements, which are yellow to pick up the gold in the rug. The low ceiling is done in gray to : carry out the gray color scheme from the ] outer lobby. All old lighting fixtures were removed and modern brass side , lights installed, along with the directional ceiling spots. FREE COFFEE SERVICE Like some other “art houses,” the Coronet has no concession stand, but provides free coffee service to patrons. The coffee bar is located in the outer lobby and is in operation from opening to closing of the theatre. One girl is always in attendance, heating the coffee on an electric two-burner plate, and serving it. Although the bulk of the refurbishing centered in the lobby, other parts of the theatre also were revamped. Entry into the auditorium is now made ( Continued on page 25) Bausch & Lomb Super Cinephor Projection Lenses Scene from Bus Slop," 20th Century-Fox CinemaScope Production Bring ’em in with Marilyn... Bring ’em back with the PERFECT-PICTURE PAIR After Marilyn’s enticed them in, make them want to come back regularly. Count on the B&L Perfect-Picture Pair for the clearest, brightest images, distortion-free over the entire screen area. Complete line for all projectors . . . for theatres and drive-ins . . . for Wide Screen, CinemaScope, SuperScope. (All the CinemaScope 55 road shows used the B&L Perfect-Picture Pair . . . obviously, to show the great new films at their best. ) Bausch & Lomb CinemaScope Projection Lenses SEE THE BIG DIFFERENCE . . . FREE DEMONSTRATION Write today for demonstration, and for Catalogs E-123 and E-141. Bausch & Lomb Optical Co., 67910 St. Paul St., Rochester 2, N. Y. (In Canada, General Theatre Supply, Toronto.) Academy of Motion Picture Arts and Sciences Honorary Award for Optical Service to the Industry BETTER THEATRES SECTION