Motion Picture Herald (Oct-Dec 1956)

//I I// USE -a -STUB' 9-10-11-13.6 mm ROTATING CARBONS' SAVER RKO CIRCUIT USES STUBS DOWN TO 1 ’ 2”! DOC FAIGE &. ASSCTS. 630—9 Ave.. N.Y. 36. N.Y. Please send “USE-a-STU BS" at $10. each. Enclosed is check ( ) money order ( ) for $ My arcs use mm pos. MFR .Ashcraft ( ) Strong ( ) MANKO Custom-Made Sewed Covers for Theatre Seats Only . . . .95^ For the above price, we manufacture to your order a cover made of durable leatherette and sides of contrasting or matching leatherette. At slightly higher prices, corduroy and mohair combinations are also available. Mail your old cover to us with check for $1.50 to cover handling and mailing costs, and we will send a new custom-made cover in the closest match available from our large stock. We guarantee to nt all standard makes of chairs. SPECIAL: Pre-cut 24".\27" seat squares — 14£ and up. We can furnish complete line of leatherettes, muhairs. corduroys, velvets, nylon fabrics and other top-quality materials for both seats and backs. All fabrics sold by the yard if required. Samples, Quotations, Price List Sent on Request MWKO FABRICS CO., INC. Seating Division. 156 W. 28th St., New York I, N. Y. STAR'S SENSATIONAL VALUES in MOTION PICTURE EQUIPMENT Quality At Its Best . . . At Tremendous Savings A complete line of rebuilt and guaranteed Simplex, Century, Brenkert and Motiograph projectors, R.C.A. sound systems, arc lomps, rectifiers, screens, accessories and other type picture equipment. Write Us today for your particular need. Star CINEMA SUPPLY co! 621 W. 55th St. • N ew York 19, N. Y. | IT'S TIME TO FACE UP TO THE PRICE OF PROGRESS (Continued from pugc 11) VistaYision process has shown increase in quality, and CinemaScope 55 has produced wonderful results; MGM’s proposed 65mm print-down release and a recent announcement of a new Technicolor print-down process all point to the possibility of future acceptance of this technique 011 the part of the producers. We have seen the improvements in large picture quality brought about by using the larger picture frame area of CinemaScope as compared to the smaller area of the so-called “standard” frame. Certainly this must be an indication, a promise, that larger frame areas on larger positive prints would produce even superior results. This, indeed, is proved by the wide-film projection of Cinerama, Todd A-O, horizontal VistaVision and MGM’s 65mm tests. TWO KINDS OF PRINTS? It should not be unreasonable to visualize a future when there will be a choice of two standard releases: one on wide positive film for presentation of top productions at relatively high admission prices; and one on 35mm film for less expensive pictures or for subsequent-run theatres. But in either case, these releases would use the best form of anamorphic compression and expansion in order to cover the greatest range of field, and would have multi-track magnetic recording. The theatres exhibiting these films would have the best of projection equipment, which would meet specifications laid down by industry technical organizations. The first-run theatres using the wide film would be equipped with dual purpose projectors and associated apparatus capable of operating with both sizes of positive film and of giving performances that could not be copied in any other medium. .'11 of these progressive improvements can he achieved only if exhibition is preponderantly unified in a genuine desire for such progress. We have reached a point where we must decide whether we shall plan and work for the long-range well-being of the theatre business and ali its members, or for the temporary gain of a few individuals. It should be quite evident that the motion picture exhibitor must demand from the producers, not discourage, the improvements and changes which will keep him in business for the years to come. New . . . Revised . • . . . . extensively revised to deal with the latest technical developments in motion picture projection and sound, and reorganized to facilitate study and reference, the Bluebook with this edition includes a practical discussion of Television especially prepared for the instruction of theatre projectionists, and of new techniques for advancement of the art of the motion picture. $7.25 postpaid QUIGLEY PUBLICATIONS 1270 SIXTH AVENUE, NEW YORK 20. N. Y. ADLER ■ NEW 'SNAP-LOK' ■ plast/c letters Snap on and off frames easily; spring ’•SlU clip keePs its gripping power after being used 20,000 times. Tests show these 9H 4”-6"-8” letters stay on frames even in a 60-mile wind. WRITE FOR FREE CATALOG ADLER SILHOUETTE LETTER CO. I 1 843 B W. Olympic Blvd., Los Angeles 64 8th Edition of Bluebook of Projection THE STANDARD TEXTBOOK on motion picture projection and sound reproduction 26 MOTION PICTURE HERALD, OCTOBER 13, 1956