Motion Picture Herald (Oct-Dec 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1956)
Leaf #:
000170
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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wee L . . . AND AN INTERVIEW. Allen Widem, star reporter on matters of the screen for the Hartford “Times” catches Jack L. Warner, Warner president, right, at the “Giant” premiere. EXCITEMENT IN HOLLYWOOD as “Giant” has an epic premiere. At the right, in the lobby of Grauman’s Chinese, Warner studio representative Richard Gully, actress Barbara Rush, producer Henry Ginsberg, and actress Kathryn Grayson, among the outpouring of the studio capital’s most notable. HERALD picture THE GAMBLE PAYS OFF, and the result is “Death of a Scoundrel.” Charles Martin, its producer, director, and writer, told newsmen in New York Monday at breakfast he used his own money and promoted the remainder privately, and thereby freed himself of “front office” and other restrictions and feels thereby he attained quality. He also found a distributor, RKO. With Mr. Martin, Alfred Stern, RKO information chief. Mr. Martin’s feeling about “quality” : people are relatively sophisticated, critical and can only be stirred by new approaches. HERALD picture ARMAND DEUTSCH, who has made “Slander” and probably will make “Reprieve” said in New York Monday he’ll help MGM promote. He also believes in painfully precise preparation: a mediocre picture cannot compete with mediocre television, “where the price is right.”