Motion Picture Herald (Oct-Dec 1956)

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Cite Jackter In Columbia Sales Drive “Hey Rube!” the circus rallying cry, has been adopted by Columbia’s domestic sales department as the name of a sales drive honoring Rube Jackter, the company’s assistant general sales manager. Announcement of the drive, set to run from November 1 to June 27, was made last week by A. Montague, Columbia’s general sales manager. In his announcement, Mr. Montague pointed out that an innovation for Columbia in this year’s drive will make salesmen eligible for individual awards even though their branches do not score in the competition. The initial section of the drive will be a unit competition based on print shipments, which will close February 28. Prizes will be awarded to the personnel of branches which top their established quotas and those branches which score in excess of 90 per cent of quota. In addition, salesmen with high individual records also will be rewarded. In a comment on the new drive, executive vice-president Jack Cohn, in whose honor last year’s Columbia drive was conducted, urged the company’s sales organization to outstrip last year’s record. “You will make me feel very good,” he said in a message to the field staff, “if you can knock the Jack Cohn drive into a cocked hat and make the ‘Hey Rube! Drive’ the greatest thing that ever happened to Columbia/’ In keeping with the title of the drive, all promotion material will have a circus theme. Throughout the drive a special internal house organ, “The Barker,” will be distributed regularly throughout the organization. Rube Jackter Borgnine, Hall Bartlett Form Producing Firm HOLLYWOOD: Actor Ernest Borgnine and producer Hall Bartlett have formed BB & W Productions and have purchased the Stephen Longstreet novel, “The Promoters,” for their first picture. Third member of the firm is Sam Weiller, vicepresident of Hall Bartlett Productions, who will be associate producer. “The Promoters” will be published by Simon & Schuster in the Spring. The film will be made in color by Technicolor, with locations mostly in Texas. THE WINNERS CIRCLE Pictures which were reported as doing above average business in key theatres of the cities of the nation for the week ended October 20 were: Albany: East of Eden (W.B.) (Reissue); Rebel Without a Cause (W.B.) (Reissue). Atlanta: Bandido (U.A.); The Solid Gold Cadillac (Col.) 2nd week; Toward the Unknown (W.B.); War and Peace (Paramount). Boston: Fantasia (B.V.) (Reissue) 2nd week; La Strada (Trans Lux) 2nd week; Oklahoma! (Magna) 5th week; The Solid Gold Cadillac (Col.); Toward the Unknown (W.B.); War and Peace (Par.) 3rd week. Buffalo: Back From Eternity (RKO); Bandido (U.A.) 2nd week; It Conquered the World (Amer. Inti.); Oklahoma! (Magna) 10th week; Pillars of the Sky (U.I.); The She Creature (Amer. Inti.). Cleveland: Attack! (U.A.); Rififi (UMPO) 2nd week; The Solid Gold Cadillac (Col.) 2nd week; Unguarded Moment (U-I). Columbus: Julie (MGM); The Solid Gold Cadillac (Col.). Des Moines: The Solid Gold Cadillac (Col.) 2nd week; War and Peace (Par.). Detroit: The Bad Seed (W.B.) 2nd week; Tea and Sympathy (MGM); War and Peace (Par.). Denver: The Best Things in Life Are Free (20th-Fox) 2nd week; Lust for Life (MGM); Reprisal! (Col.); Toward the Unknown (W.B.). Hartford: Back From Eternity (RKO); The Boss (U.A.) 2nd week; Secrets of the Reef (Cont.); The Solid Gold Cadillac (Col.) 2nd week; Tea and Sympathy (MGM); Toward the Unknown (W.B.); War and Peace (Par.) 2nd week. Indianapolis: Oklahoma! (Magna) 8th week; War and Peace (Par.). Kansas City: Private’s Progress (DCA) 3rd week; Lust for Life (MGM) 4th week; War and Peace (Par.) 3rd week. Miami: Oklahoma! (Magna) 34th week; The Solid Gold Cadillac (Col.) 2nd week. Milwaukee: The Solid Gold Cadillac (Col.); War and Peace (Par.). Oklahoma City: A Cry in the Night (W.B.) 2nd week; Oklahoma! (Magna) 9th week; Showdown at Abilene (U-I); The Solid Gold Cadillac (Col.) 2nd week; The Vagabond King (Par.). Philadelphia: Lust for Life (MGM) 2nd week; Oklahoma! (Magna) 7th week; Rififi (UMPO); The Solid Gold Cadillac (Col.); Tea and Sympathy (MGM) 3rd week; War and Peace (Par.) 4th week. Pittsburgh: The Best Things in Life Are Free (20th-Fox) 3rd week; Lust for Life (MGM) 4th week; Oklahoma! (Magna) 19th week; Richard III (U.A.) 2nd week; The Solid Gold Cadillac (Col.) 2nd week; War and Peace (Par.). Memphis: The Moon Is Blue (U.A.) (Reissue); The Solid Gold Cadillac (Col.). New Orleans: The Ambassador’s Daughter (U.A.) 2nd week; Oklahoma! (Magna) 5th week; The Solid Gold Cadillac (Col.) 2nd week; War and Peace (Par.) 2nd week. Portland: Attack! (U.A.) 2nd week; Fantasia (B.V.) (Reissue) 3rd week; The Solid Gold Cadillac (Col.). Providence: War and Peace (Par.). San Francisco: The Bad Seed (W.B.) 3rd week; The Beast of Hollow Mountain (U.A.); Hot Rod Girl (Amer. Inti.); Lust for Life (MGM) 5th week; Toward the Unknown (W.B.); War and Peace (Par.). Toronto: The Bad Seed (W.B.); The Best Things in Life Are Free (20th-Fox) 2nd week; Oklahoma! (Magna) 26th week; Private’s Progress (DCA) 3rd week; Tea and Sympathy (MGM) 3rd week; War and Peace (Par.) 3rd week. Vancouver: The Killing (U.A.); The King and I (20th-Fox) 12th week; Reach for the Sky (Jaro) 2nd week; Tea and Sympathy (MGM). Washington: Attack! (U.A.) 2nd week; Don Giovanni (Maxwell) 2nd week; La Strada (Trans Lux); Lust for Life (MGM) 4th week; The Solid Gold Cadillac (Col.); Tea and Sympathy (MGM) 2nd week; Toward the Unknown (W.B.) 2nd week; War and Peace (Par.) 3rd week. Ohio Editorial Hits Showing Sex Films CLEVELAND : Following the closing of two drive-in theatres near Dayton and Massillon by local sheriffs for showing sex and nudist films, and the presentation in the Akron area of pictures labeled “Adults Only,” the Akron Beacon Journal has published an editorial saying in part: “These films belie the invitation of all the driveins to ‘bring the whole family’.” The editorial further urged that “parents who are concerned with the welfare of youth should make these drive-ins off-limits for their children and for themselves.” The situation was spotlighted when sheriffs in two state areas closed drive-ins which were showing “Garden of Eden” and “Elysia” with a short, “Nature Girl.” Robert Wile, ITO secretary, pointed out in a recent bulletin that “merely advertising ‘adults only’ does not exempt the exhibitor from the law if some youngster who is 17 tells you he is 19 and sees the picture. This has been held true in cases involving sales of liquor to minors.” Hanson Named Canadian "Pioneer of Year" TORONTO: Oscar R. Hanson, only living member of the founding group of the Canadian Picture Pioneers, will be presented the “Pioneer of the Year” award at the annual dinner and dance of that organization at the King Edward Hotel here November 22, it is announced. Mr. Hanson helped found the Canadian Pioneers in 1940 with Ray Lewis, late editor of the Canadian Moving Picture Digest, and Clair Hague, then general manager of the Universal Films office. 36 MOTION PICTURE HERALD. OCTOBER 27, 1956