Motion Picture Herald (Oct-Dec 1956)

Page scan 000296 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1956)
Leaf #:
000296
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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o Straw poll backs "The Boss" in Minneapolis— Bob Kariti, manager of the Gopher theatre, spotlighted the Presidential campaign and his current picture, with a guessing contest. Not one 24-sheet, but two or three, plus a roof sign with cut-out portrait, for the world premiere of RKO's "The Brave One" at the 4-Star theatre, in Los Angeles, Calif. A Tieup Is Where You Find It The world's largest charm bracelet, nine feet long, as worn by the 40-foot figure of Elvis Presley, to decorate the marquee of the Paramount theatre for the run of "Love Me Tender." Replicas may be had from the Halogene Corporation, in suitable size and style as gifts for the Elvis Presley Fan Clubs. And these were the excellent "Toy Tigers" — if you could find them — used as display by W. H. Belle, manager of the Laurelton theatre, Laurelton. The same W. H. Belle devised this good lobby display for Autumn Leaves at the Laurelton theatre, using a motif that was both timely and colorful, in keeping with his seasonal attraction. "Absolutely no cost to the theatre" says Ken Finlay, manager of the Fond du Lac theatre, Fond du Lac, Wisconsin, pointing to the display he built for "Unguarded Moment." Sol Sorkin, manager of the RKO Keith's theatre, in Syracuse had a newsboy tieup for "War and Peace" that paid off in publicity and plenty of space in the Syracuse Post Standard. tr 32 MOTION PICTURE HERALD, NOVEMBER 10, 1956