Motion Picture Herald (Oct-Dec 1956)

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$tep Up Seasonal Sales POPCORN with this MANLEY MERCHANDISING MATERIAL Ml Merchandising Makes the Difference . . . between an ordinary and extremely profitable Holiday Season. A quick look in the supermarkets, drug stores and chain stores across the country will prove to you that we are selling in an era of hard-hitting merchandising. A little merchandising effort at your concession stand will pay off in lots of extra sales. Create the impulse to buy popcorn . . . increase your profit 10%! What Is Manley Doing About Merchandising? Manley is giving merchandising help to all supply customers by making available to them, on a no cost basis, timely, colorful display material to help them sell more popcorn and make more profits. How Can You Benefit From This Manley Service? By ordering your popcorn supplies from Manley, as a regular Manley customer, you automatically receive this material ... at no extra cost. Plan your Manley Christmas Merchandising Program now. Order your supplies and request your display material now. Contact your Manley representative or write direct today. MANLEY, INC 1920 Wyandotte St. Kansas City 8, Mo. In New York 630 Ninth Ave. Address Dept. MPH-1156 PACKAGED DISPLAYED FOR EXTRA PROFITS RITCHIES SALTED NUTS QUALITY FRESHNESS 20 YEARS OF SERVICE TO THE MOTION PICTURE INDUSTRY JOIN OUR FAMILY OF SATISFIED EXHIBITORS RITCHIE'S SALTED NUTS NEW YORK CHICAGO LOS ANGELES New York Rep.: BEN NEWMAN & ASSOC. Company, Minneapolis. Designed for lunch counters and restaurants, this new broiler in one cycle automatically loads, broils and serves up to 300 hot dogs an hour without piercing the skin of the wieners. Called the “Coney-O-Mat,” it uses an endless conveyor to pick up the wieners from an automatic loading chute, and all sides of the wiener are evenly broiled by infra-red heat, so that all the natural meat juices are retained. A thermostatically controlled element permits broiling time to be varied at will for “rush hour” or “slow” periods of business. “Convey-O-Mat” is a counter-top unit of chrome-plated and enameled panels. It stands 26 Vi inches high and occupies 11x13 inches of counter space. Drink Dispenser with Low-Pressure Carbonation Now available for theatre concession stands is the “Dial-A-Drink,” threeflavor, self-contained, refrigerated soft drink dispenser manufactured by the Specialty Engineering Corporation, Dallas, Tex. It has a lowpressure system and carbonator to eliminate pumps, electrodes, transformers, switches and high-pressure fittings. Fast service is accomplished by turning the dial to the desired drink and pressing the button, which permits delivering a blended drink every three seconds at a temperature of 35° without ice. Measuring 17 inches deep and 25 inches wide, with height adapted to a counter 36 inches high, the “Dial-a-Drink” dispenses the equivalent of 32 cases of bottle drinks in one loading of its three syrup tanks. The standard model will dispense three carbonated drinks, plus carbonated water, while the other model, designed especially for the theatre trade, will dispense both non-carbonated as well as carbonated drinks. Reade Circuit Adds to Non-Theatre Concessions Walter Reade Theatres, Inc., one of the largest independent motion picture theatre circuits and food catering organizations in the East, has been awarded the license to operate four restaurants on the Garden State Parkway in New Jersey, starting November 1, Walter Reade, Jr., head of the organization, has announced. Reade will take over from Howard D. Johnson, Inc., which has been operating all seven Parkway restaurants since it was opened in 1954. The four restaurants to be operated by Reade are located at Manasquan, near Asbury Park; Forked River, near Toms River; Absecon, near Atlantic City; and Seaville, midway between Atlantic City and Cape May. These restaurants are said to have grossed over a million dollars in twelve months ending August 31. The Reade organization entered the food field a decade ago to operate concessions in its own theatres, and now conducts a multi-million-dollar-per-year catering business in New Jersey, New York and Connecticut. In addition to operating the short order food stands in its own 30 conventional and drive-in theatres, under the name “Refreshery,” it is also the concessionaire for other conventional theatres and drive-ins in the threestate area, as well as concessionaire for approximately 20 non-movie operations. The Parkway contract covers a 27-month period, said Mr. Reade. POPCORN QUEEN FOR 1957 Miss Reggie Dombeck of Chicago, thus contributed to the appeal of popcorn in a picture sent to thousands of newspapers celebrating her coronation by the Popcorn Institute as 1957 Popcorn Queen. 42 MOTION PICTURE HERALD, NOVEMBER 10. 1956