Motion Picture Herald (Oct-Dec 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1956)
Leaf #:
000308
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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People &■ product* Sending this picture of a truck of the Panhandle Popcorn Company of Plainview. Tex., Glen A. Beard, by Gus Bacolini • • • Robert Z. Greene, president of Rowe Manufacturing Co., and chairman of the executive committee of Automatic Canteen Co. of America, was honored by the Boston Conference on Distribution when he was named to the “Hall of Fame in Distribution” in recognition of his pioneering in the automatic merchandising field. Mr. Greene is the first automatic merchandising man to be so honored. Sheldon Smerling, v-p of Foodmobile, has added a couple of whirlwind weeks to his already busier-than-busy schedule. He and Bruno Kern, company ad director, scheduled two November conventions, the NAAPBP in Chicago, and then Allied States in Dallas. Harry R. Hambleton has been appointed vice-president of Pepsi-Cola International. Mr. Hambleton will be in charge of operations in Mexico, which happens to be Pepsi’s largest market outside of the U. S. Earlier this year Mr. Hambleton was elected a director of Pepsi-Cola International. president, explains, “Our trucks cover thousands of people to go to the movies put on each, trying D. L. Clark Candy Co., has announced a 13-week TV spot advertising program in 65 markets. Also, ads in supermarket and trade magazines. The theatre owner should benefit in increased “Clark Bars” sales from the consumer reaction which such a promotion will create. • Lily-Tulip Cup Corp. was awarded the bronze “Oscar of Industry” trophy for having submitted the best annual report >f the food container industry. This competition is sponsored annually by Financial World. This was an international survey in which 5000 annual reports were entered in 100 industrial classifications. • B. J. McKenna, v-p and general manager of Manley, Inc., Kansas City, re miles each month and we have had a sign urging in our small way to boost theatre attendance." cently visited New York to confer with L. O. Selev, northeastern manager and to announce that Irving Dunn was appointed district manager and assistant to Mr. Seley. L. O. now may find time to kick the ball around the golf course occasionally. While in N. Y., Mr. McKenna looked over the Manley “Hercules” installation PRNHHNDLE %%'.CAA-lllZ 4 OO ★ MOBILE FOOD COVERAGE DIRECT TO EVERY PATRON 60 PARK PLACE NEWARK, NEW JERSEY ★ COSTS LESS THAN 51 PER DAY TO OPERATE ★ PRODUCES ABOVE NORMAL CONCESSION GROSSES PROFITS ARE COMING YOUR WAY! I IT NEVER INTERFERES WITH THE PERFORMANCE... TESTED AND PROVED IN LEADING LOCATIONS QUIET, NOISELESS OPERATION . . . HERALD photo Proudly inaugurating the new concession stand of the Paramount theatre in New York, with Manley equipment for popping corn at point of sale. Shown are Bernard Willett, assistant to Walter McCurdy, concessions manager for AB-Paramount Theatres (left); and Robert Shapiro, manager of the Paramount. at the Paramount theatre, which is reported to be the first popcorn popper in the Times Square area. There’s a “Vistapop” machine going into the Brooklyn Paramount, according to the new district manager. • The Atco Food Company, Dallas, Tex., is making an interesting offer to introduce its “Jim-Bo’s” hickory-smoked barbecued beef. Put up in 29-oz. and 6V2-lb. cans, it needs only warming to be served on buns, and with orders of certain sizes, Atco is including, free, a Helmco-Lacey food warmer with bowl. “Jim-Bo’s” is described as an “old-fashioned, Southern style barbecued beef, cooked in a pit over hickory logs for 12 hours, then cooled in the same pit for 12 hours more.” This gives the beef a real hickory flavor. 44 MOTION PICTURE HERALD, NOVEMBER 10, 1956