Motion Picture Herald (Oct-Dec 1956)

Page scan 000322 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1956)
Leaf #:
000322
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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( j RCA INTRODUCES BRAND NEW SAVINGS IN REPLACING WORN MAGNETIC HEADS Time was when a complete magnetic cluster had to go whenever pick-up heads wore out in your sound system. But not any more, thanks to the latest development by RCA theatre-equipment engineers. RCA’s new magnetic cluster — designed to fit any RCA button-on soundhead — introduces a removable cap that means hefty savings on that old problem of pick-up heads that wear out. Here’s how it works. Here's your original magnetic cluster, the unit you previously had to replace entirely. Now, you can insert a new cap at a fraction of the cost of the whole cluster. Here’s the heart of this new RCA development . . . the removable cap that incorporates fresh pick-up heads for reproduction of one or four magnetic tracks. i i i i i i ! j ) i I I i ) i i J And here’s your end result ... a cluster working like new because it has brand new pick-up heads. You’ve saved plenty of money and time, thanks to RCA engineering. This replaceable cap typifies the way engineers work things at RCA. They make the best product possible, then go on improving it, finding ways to make it work better and longer and easier. This all means better business for you . . . and the sooner you call your independent RCA Theatre Supply Dealer the better. He’s ready to help you start saving with RCA’s new magnetic clustercap. THEATRE EQUIPMENT SALES RADIO CORPORATION of AMERICA CAMDEN, N. J. the Line that builds Lines at Your Box-Office fftjHMIMfalMM 8 MOTION PICTURE HERALD, NOVEMBER 10, 1956