Motion Picture Herald (Oct-Dec 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1956)
Leaf #:
000324
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Out wltesve People go canaenieutlu Trimly Designed for Shopper Patronage Picturing and describing the 985-seat Northgate, first to be completed of two new shopping center theatres in suburban Memphis. In the above sketch of the Northgate shopping center the theatre is indicated by an arrow. Promenade and drive approaches to theatre , looking from parking area at farther side of shopping center as shown in sketch at top of page. « THE NORTHGATE shopping center in the outskirts of Memphis, Tenn., is the first of two new highwav markets for that city. At one side of the 24-acre Northgate market is a recreational area, the chief structure of which is the Northgate theatre, exclusively a motion picture theatre seating 985 in a stadium plan. The theatre is operated by a com pany, Northgate, Inc., headed by Augustine f. Cianciolo, who has three other Memphis theatres and will also operate a theatre incorporated in the scheme of the other new Memphis shopping center, which is now under consideration. The recreational facilities include a community hall and a bowling alley, besides a variety of restaurants. Among the mercantile structures are two super markets, a junior department store, a drug store, an automobile accessory store, various kinds of apparel shops and a beauty and a barber shop, with each accessible from covered walks bordering a mall and by underground passage at basement level. The Northgate theatre is at the ground level of a corner building of concrete and masonry construction 10 MOTION PICTURE HERALD, NOVEMBER 10, 1956