Motion Picture Herald (Oct-Dec 1956)

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J % \ v MEN > (B ^ WOMEN (D Ty Inn O OFF. STORE WA L K which also houses the community hall, the latter being beneath the theatre, its entrance next to theatre entrance. The theatre shares the building additionally with shops and offices, occupying about half of the structure, with the lobby at one side beneath the portion housing offices ( see floor plan). Shops are along approaches to the theatre, and a store of 2,000 square feet is located beneath the stadium section. FRONTS ON DRIVE Lobby of the Northgate, looking from entrance past refreshment stand toward auditorium, which is entered at cross-aisle between main seating and stadium (see floor plan below). Walls of the lobby are plaster painted gold, the ceiling acoustic plaster left natural. The refreshment stand and terrazzo floor are in colors complementary to the walls. The second floor office space projects out over the front of the building, supported by concrete columns, and forms a covering for the approaches to the shops and theatre. This area may also be reached directly by automobile on a concrete drive which circles in front of the building, leading from and to the main shopping center parking area. The front of the theatre is constructed of brown Roman brick with panels of Travertine marble. The overhang has hi-hat fixtures in soffit. The face of the building and surrounding parking area is lighted by twin mercury vapor lamps on steel mast arms. Passage from entrance to auditorium is through a spacious lobby depending on the lines and coloration of structural elements for esthetic effect. Walls, which are plaster, are painted gold, while the floor is terrazzo with chips in colors picking up and blending with the color of the walls. The ceiling is acoustic plaster, balancing the noise factor of the terrazzo floor, and is undecorated. The refreshment stand is integrated into the architectural scheme in both line and colors. The treatment reflects the casual character of the patronage expected. In the auditorium, a similar simplicity of treatment supplies visually neutral conditions which, with the screen spanning practically the width of the auditorium, provides for domination by the performance. The ceiling is Fiberglas resting on an exposed aluminum tee suspension system forming a 2X4-foot grid pattern. Walls are acoustic plaster above a 4-foot wainscot of cement-plaster. The upper walls are left in the natural cream color of the acoustic plaster, the wainscot is painted a warm brown, which blends with stadium rails. SCREEN SPANS AUDITORIUM The screen of the Northgate is 47 feet wide, substantially spanning the platform that extends from wall to wall. The entire front of the auditorium is 1 1 BETTER THEATRES SECTION