Motion Picture Herald (Oct-Dec 1956)

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For Vacationers Visulite Theatres' new 900-car Shore drive-in near Virginia Beach C w isulite Theatres of Norfolk, Va., operating indoor and outdoor theatres in and around that city, has added its seventh unit in the new Shore drive-in located on the main highway connecting Ocean View and Virginia Beach in one of the nation’s most popular recreational regions. Designed by I. and O. A. Slutsky of Hunter, N. Y., it occupies 13 acres and has a ramp capacity of 900 cars in 15 ramps, ten of them using the doubleramp system. The Shore has a play area of about an acre, divided into sections according to age groups with American Playground Devices equipment in kinds and sizes appropriate to each. The play area is close to the refreshment stand, which is at the rear of the ramp area, housing also toilet facilities and including the projection booth in a second-story structure at the rear of the building. This leaves the front of the building clear for a terrace the full width of it, and the management reports that it often is filled to capacity with patrons enjoying refreshments while watching the picture seated in the benches provided. The refreshment stand is air-conditioned with two 8-ton space cooling units, one at each side. The building also is heated for winter operation. In addition to the conventional confections, drinks and snack foods, the Shore serves pizza pies and chicken dinners. General field illumination is by a 100-foot "moonlight” pole. THE SHORE IS FURTHER PICTURED ON THE NEXT PAGE Looking down the entrance drive, with Lee J. Hofheimer, manager of the Shore, in the foreground. (Visulite Theatres developed from the pioneer operations of J. D. Hofheimer, who opened a nickelodeon in Norfolk in 1911. The present general manager is Jeff Hofheimer, a nephew.) The entrance has four lanes with two ticket booths connected by a canopy mounting a neon theatre sign associated with Wagner attraction advertising panels using 16-inch aluminum letters. Drive surfacing is bituminous-treated gravel. With 15 ramps, the last ten of them in the double-tier system, the Shore has a screen 120 feet wide (below), used to full width for CinemaScope projection. The projection booth is on an upper level at the rear of the concession-restroom building, and location of the building at the last ramps, places the projection ports approximately 650 feet from the screen. The tower is steel of location fabrication and mounts a screen of flexboard surfaced with three coats of rubber-base paint. The speakers are Motiograph. BETTER THEATRES SECTION 13