Motion Picture Herald (Oct-Dec 1956)

It's a wondrous world beneath the sea — and Ken Parker, manager of the World theatre, in Philadelphia, caught exactly the right atmosphere in a display of exploitation material behind a fish-net screen. It would stop any passerby, and it cost little — for here is the feeling of the picture, portrayed by the net — and the view into the sea beyond, all at the price of ingenuity. "Solid Gold Cadillac" is getting some fine publicity from the brokerage firms, who say "dividends are a girl's best friend" — and at left is Vincent lorio, manager of the Trans-Lux theatre, in Washington, with a representative of Bache & Co., Wall Street house, and a Western Union ticker, for lobby display. Kark Fasick, of Loew's theatres in Boston, used this girl in her pajamas, carrying a suitcase, to. prove what Mother says — "You Can't Run Away From It" — as the attraction at Loew's State and Orpheum theatres, where John Markle does an exploitation job. Louis Krasnow, manager of the Astor theatre in Boston, sent these girls around town, carrying the provocative suitcases to prove that anything can happen in a "Solid Gold Cadillac." MvSifrGobadt/ofo/n WmTtufum'fmtn JIM toJON -'-JACK tEMMON , Sr A RTS TOUORHOW Jotai StATF i ORPHEUM Lester Pollock, veteran manager of Loew's Rochester theatre, is always on the beam with good window displays. Above, he shows you a discjockey, working in a window, for Columbia's "You Can't Get Away From It" — a natural promotion. And, here, Lester Pollock had the bright idea of poster cut-outs in bed, where it is strictly legal and permissible under the Production Code — but it sells merchandise in store windows, with a logical tieup with the title of the picture. 42 MOTION PICTURE HERALD, DECEMBER 8. 1956 iw