Motion Picture Herald (Oct-Dec 1956)

Merchandise Mart ★ news of products for the theatre refreshment service and their manufacturers Symbols are given above stories for convenient use of Inquiry Coupon on page 50. Small Cigarette Machine For 200 Packs, 10 Brands Inquiry coupon reference E5 A relatively small model cigarette machine has been marketed by Arthur H. DuGrenier, Inc., Haverhill, Mass. Called the “Spacemaster,” it is only 55 inches high, 20 % inches wide and 13% inches deep. Having ten columns, it can vend 10 brands. Total capacity is 200 packs. The “Spacemaster” is finished in red, coral and green hammertone and is available in two models. Both take combinations of coins through 30c. Penny changemakers, which are individually set in each column and return 1, 2, 3 and 4 cents in any column, are available in all DuGrenier cigarette machines. Trailer on Popcorn for Show and to Take Home Inquiry coupon reference E6 A talking trailer urging patrons to buy popcorn, both for enjoyment during the show, and to take home, has been announced by Filmack Trailer Company, Chicago. The copy suggests that the family will enjoy eating popcorn at home, and that popcorn makes a wonderful decoration for the Christmas tree. The ideas are presented in a series of cartoon style pictures with sales copy, and the sound track also carries a sales pitch for the theatre and take-home sales. Transparencies & Frames For Snack Stand Displays Inquiry coupon reference E7 A variety of transparencies for refreshment stand display are available from Associated Advertising of Weston, Ont., Canada, and Buffalo, N. Y. Colorfully pictorial, they offer hamburgers, hot dogs, potato chips, popcorn, French fries, hot chocolate, ice cream bars, sundae cups, cup cones, sodas and sundaes, pie and ice cream. Illuminated back bar units, including frame and transparency, are also avail able. Frames are of steel construction finished in white enamel, sized to hold llxl4-inch transparencies. Single units and groups of four are available to fill any space. Units use 40-watt bulbs and can be plugged into any outlet. Height is 11% inches, depth 6 inches, length of one unit 14% inches. Fountain and Drink Units Added to Leitner Line Inquiry coupon reference E8 A new group of soda fountains and drink dispensers has been added to the line of Leitner Equipment Company, Franklin Park, 111. The new models fit into large or small installations. The “Soda-Mite” drink dispenser (pictured here) is completely refrigerated and merely plugs in, ready to operate. Dispensing both carbonated and non-carbonated drinks, it is equipped for coarse and jet stream soda water, and has the company’s “Mix-O-Matic” a6 standard equipment. The “Soda-Chief” is a complete line, including soda fountains, bobtails, sinks, etc., POSITION WANTED! Have eight arms. Willing to work in drive-in theatre concession having outdated serving equipment. Specially capable of handling overload crowds. Reason for leaving last job — owner bought a Manley COLISEUM. Now he serves ice cold drinks and hot popcorn quickly, easily ... no longer needed my services. You Can Speed Up Sales . . . Boost Your Profits with a Manley COLISEUM Just mail the coupon below and we'll send you full details on this amazing combination machine. It only takes a minute to send it in and it will be more than worth it to you! Do it now before you forget! MAIL TODAY! MANLEY, Inc., 1920 Wyandotte Street, Kansas City 8, Mo. Dept. MPH-1256 □ Can't use the octopus, but would like more information on the Manley COLISEUM and how it can help boost my profits. □ Have Manley representative (not octopus) call on me. No obligation. 1 Name. Address City Zone State. THE SAVON COMPANY CREATORS of Family Style PIZZA FOR DRIVE-IN THEATRES EXCLUSIVELY Sold at 600 to 650 Complete equipment and ingredients available WJUTE FOR INFORMATION 286 PENNSYLVANIA AVE„ PATERSON, N.J. BETTER REFRESHMENT MERCHANDISING 49