Motion Picture Herald (Oct-Dec 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1956)
Leaf #:
000552
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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( \ s ( r I ( This thirty-year-old theatre BEFORE MODERNIZATION: VIEW 1A— compare with View 1 on opposite page. VIEW 2— compare with View 2 on opposite page. VIEW 3 — compare with Views 3A and 3B on opposite page. VIEW IB— compare with View 1 on opposite page. Architect for modernization: _ MAURICE SORNIK, New York I HIS is a case of selective remodeling to produce effective modernization at a cost warranted by location. Patchogue is a city of some 20,000 on the south shore of Long Island. The Patchogue theatre, a Prudential Theatres operation, has been a prominent playhouse of the region since its erection about 30 years ago. Comparison of pictures on this page of the property before remodeling, with those on the opposite page taken afterward, show the areas chosen as critical and how they were treated. The marquee was rebuilt on the existing frame, with lamp sockets retained above an "egg-crate” diffuser. Terrazzo replaces mats on concrete. Plaster covers the ornate vestibule ceiling, with suspended receptacle downlights. Reconstruction of the balcony was a major change in the auditorium. Though reseated with Heywood-Wakefield "rocking chairs,” on 42 instead of 36-inch platforms, it has 90 more seats than before. The original metal auditorium ceiling was retained as not too invasive with its central chandelier cut off. Downlights were installed with receptacles having removable tops for relamping (R-40 reflectors) from above. In place of balcony soffit luminaires are flush receptacles with wide-angle Holophane lenses. The old auditorium walls and arch were obliterated as noted on opposite page. VIEW 4— compare with View 4 on opposite page. 6 MOTION PICTURE HERALD, DECEMBER 8. 1956