Motion Picture Herald (Oct-Dec 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1956)
Leaf #:
000553
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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VIEW 2— Loge after remodeling. is this one now! VIEW 1 — Entrance after remodeling. VIEWS 3A, above, 3B (below) — Auditorium after remodeling. VIEW 4— Rear of auditorium after remodeling. Ornamental side walls of the auditorium have been covered with stretched dark green selffigured rayon fabric, the forward wall and arch with hung rayon in cocoa brown (both installations by Novelty Scenic Studios, New York). The screen platform was extended, in steps, and a screen 50 feet wide installed outside the arch. A silver satin traveler closes the new screen opening at intermission, illuminated by Par-38 red, white and blue spotlamps on dimmer, concealed by a ceiling beam. The main floor was reseated with Heywood-Wakefield padded back chairs upholstered in dark green velour. With five fewer main floor rows than formerly, total capacity is 1200. BETTER THEATRES SECTION 7