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ideas in showmanship and promotion as a whole year of production of press books. His theatre is his castle. He has no delusions of grandeur, no ambitions to hog it all. I doubt if he thinks he’s being deserted at a lo-nely outpost, but he wants someone to show him cause to have faith. He wants again to be proud of being an important part of his community.
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Another guy I know is equally imaginative in running his small town, drought-stricken theatre. Originality is his second name. Like most small operators, his family’s future is at stake. He is one of the front-line troops, and he doesn’t like being looked upon as another expendable. What he wants is assurance that his efforts are necessary, a fighting chance to save a good cause. He wants united effort of all forces under leadership he trusts.
Not all are second-class privates. We know more than one fellow with several theatres who finds himself over-exposed and over-extended on this, our battlefront, because his industry does not organize for a collective fight. His operations may look quite impressive, but they are merely the husk of a fading dream.
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We're a motley crowd, all right. All types. The “lone raider” is among us. The honest but clumsy plugger. Like the army, we have the gold-brick. But also as in the army, most of us are good soldiers who can follow a leader, taking our lumps as we go. Our sounding off may not be as serious as it sometimes sounds. Griping doesn’t necessarily mean mutiny. Some of the most incorrigible gripers are the very soldiers whom you can count on to hold up their end under fire. But some of the publicity that has been given this industry by its own people has been like sniping from behind the lines. Who is for who? . . . okay, rvhom ? When do we hear that old rallying cry?
If our objectives are the same— and let’s hope they are— we should be able to work together toward a gradual solution of our common problems. The rank and file must see that the objectives of the leadership is a prosperity in which they will have a share in some adequate measure. Given that, and the kind of leadership which seeks those objectives with sincerity and vigor and smart tactics, the majority of us will fall in line. . . Griping a little, of course— but just to keep from going stale.
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VICRA-LITE
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L. E. CARPENTER & COMPANY
VICRA-LITE SCREEN DIVISION . Empire State Building, NewYork 1. N.Y.
Your soft drinks may be king-size . . .
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Perfect performances depend so much on the quality of service your equipment receives. Giving the best service is the day-by-day job of every expert RCA Theatre Service Engineer. And he alone has behind him all RCA’s tremendous technical resources.
RCA SERVICE COMPANY, INC.
A Radio Corporation of America Subsidiary Camden, N. J.
BETTER THEATRES SECTION
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