Motion Picture Herald (Oct-Dec 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1956)
Leaf #:
000575
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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FIRST 3 DATES OF TEAHOUSE’ TERRIFIC! The Most Publicized Picture! LIFE Two great breaks! Two full pages of Kyo in closeup department. Previously full page of Brando as Sakini. LOOK Ed Sullivan cover and feature in Japan. Photo of Brando and Glenn Ford, plus announcement of TEAHOUSE on Sullivan’s TV show. WOMAN’S HOME COMPANION Four great breaks! Eddie Albert and Family. Color shot in “round-up of pictures.” Color pictures of Kyo as geisha girl for January. 4 full pages of Kyo in January. AMERICAN WEEKLY Two great breaks! Zolotow series on Brando starts January 6th. Already published Glenn Ford article. THIS WEEK Four great breaks. First article included mention of film. Second article included still of Brando as Sakini. Third article included Kyo and mention of film. Fourth article, Berg’s visit to Japan, featuring Brando. PARADE Feature including still of Brando as Sakini with credit. TIME Two great breaks. Still of Brando as Sakini with credit. And current issue excellent review with photo. GOOD HOUSEKEEPING Ruth Harbert review in January issue. COLLIER’S Brando Japan photos in December 21st issue. COSMOPOLITAN Two great breaks! “Outstanding picture of Month.” Also, in round-up of movie reviews in January. HOLIDAY Kurnitz glowing review with art. CHARM Review and stills set for January issue. SEVENTEEN Picture of the Month with art. GLAMOUR Two great breaks! Glenn Ford in Japan and previously a preview with art. PARENTS’ Two great breaks! Awarded Film Family Medal; two-column spread with scene stills in Movie Guide. Following issue Director Daniel Mann article. ARGOSY Movie of the Month “Heartily recommended” in review. N. Y. TIMES MAGAZINE Layout of movies “based on Broadway plays” including halfpage photo of scene from film. PAGEANT Fourpage spread on Machiko Kyo with credit. WOMEN’S WEAR Layout from film emphasized costumes. CORONET “Movie of Month” for January with profile of Glenn Ford. PLUS HIGH POWERED AD AND PROMOTION CAMPAIGN! Special footage and great plug on Ed Sullivan show! (See naee IQ 'i