Motion Picture Herald (Oct-Dec 1956)

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VIEWS OF THEATRES OVERSEAS continued Remodeling and New Construction in England . . . In appearance and equipment, the Hippodrome at St. Helens, in Lancashire, is a new theatre. Reconstructed from a thoroughly antiquated playhouse (the new and the original auditorium are pictured above), it now seats 1000 and has a 42-foot proscenium opening with a 37-foot screen. The latter, a Harkness, is 12 feet behind the arch, tilted 7 degrees. The Odeon theatre in Sheffield, opened in July 1956, is one of England's largest, seating 2340 (the auditorium is pictured at top right, the lobby below). Construction was started in 1939 but was stopped by war. For resumption of construction when this became legal a few years ago, plans were revised to provide for the latest advances in motion picture, ventilating, lighting and other techniques. On two sides, the entrance area is enclosed largely by glazing in metal frames. The acoustic plaster used here for the ceiling carries through into the main foyer. The box-office is at the center of the lobby, which also has two refreshment stands. Curvature of the auditorium walls is followed externally by the structural walls. Auditorium ornamentation is confined to plaster frets flanking the proscenium opening. Behind these frets is concealed lighting, which illuminates not only the fretting but also the proscenium arch, which is 58 feet wide, to give it some visual interest during intermissions. Walls are plaster painted in a light tone of red. The theatre is in a district under redevelopment, which will provide Odeon patrons with liberal parking space. The Regal theatre in Gloucester, an operation of Associated British Cinemas, was started before the war and completed only this year with the ultimate design, particularly in the auditorium, influenced by developments in screen techniques. The Regal screen is 40 feet wide. 42 WORLD MARKET