The motion picture industry (Nov 1935)

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-11 Production of "Shorts." Table IX shows the estimated number of "Short Subjects," of one or two-reel length, produced for the years 19301931 through 1934-1935. The table does not include newsreels produced annually by each of the five major companies, or approximately 20 reels. TABLE IX Total llumber of Shorts Produced, 1930-1931 to 1934-1935 Season Number 1930-1931 1,286 1931-1932 1,372 1932-1933 1,297 1933-1934 1,062 a/ 1934-1935 956 a/ Source: Compiled from data in the Motion Picture Almanac. a/ Estimated on basis of announced plans of companies. "Box-Office Rating" of Producers The relative quality and importance of the production of the eight major producers may be ascertained from an examination of Table X, which shows the estimated "box-office strength" of feature pictures produced by the major producers in comparison with the feature pictures produced by the independent producers. Each feature release is assigned a weight, according to indicated boxoffice potency, and a weighted average for the entire year is then computed, A perfect score of 1,000 would result only if every film of a producer were given a "Hit" rating. It will be seen from the table that United Artists and Loew1 s (HGM) received the highest box-office ratings in both 1933 and 1934. In 1934 they received 762 and 552 respectively. In the same year, independent companies received an average rating of 164. 8976