The motion picture industry (Nov 1935)

Record Details:

Title:
The motion picture industry
Date:
Nov 1935
Publisher:
United States. National Recovery Administration. Division of Review
Volume:
Evidence study no. 25 of the motion picture industry
Leaf #:
00071
Language:
English
Collection:
Government & Law and Books
Format:
Books
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
December 02, 2023
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PART II: PRODUCTION Chapter IV. Unfair Trade Practices Enticenent of Talent and Activities of Agents The problem of salaries of stars and the activities of agents are the only two significant trade practice problems which may be clearly allocated to the production division of the Industry. This division centers about a relatively small group of personalities — such as actors, directors, writers, and technicians — who have become known through advertising, publicity, and other methods. The removal of a personality often seriously disrupted production until a suitable replacement could be found or developed. Hew companies usually found it more profitable to employ talent already developed and secured such individuals by offers of higher salaries, Long-term contracts did not solve the problem of "star-raiding, " because competing exhibitors, desirous of acquiring the services of such talent, induced the breaking of existing contracts. Moreover, offers of higher salaries from competitors unquestionably produced psychological effects which tended to decrease the quality of the stars' work and in extreme cases rendered them worthless. Complete contentment necessary for quality work was usually reestablished only when the employer equalled the competitive offer which, in some cases was not definite enough properly to be called an offer. 8976