The motion picture industry (Nov 1935)

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~ 24 ~ PART II: PRODUCTION Chapter 7. General Information imports (Table XXIII shows the exports of total linear feet of film for the years 1929 through 1934, 2Jo figures are available on the value of such films other than the declared value, which is based largely on quantity rather than on exhibition value. TABLE XXIII Exports of Motion Pictoe films, 1929-1934 aj ( In thousands ) Year Total Linear Feet 1929 282,216 1930 274,251 1931 199,690 1932 160,773 1933 164,537 1934 194,434 Source: hot ion Picture Almanac; as prepared by the Bureau of Foreign and Domestic Commerce. a/ Includes negative and positive sound and silent films. Advertising The Motion Picture Almanac has estimated that the Industry as a whole spends $70,000,000 annually for advertising in newspaper, magazines, billboards, radio, and other media. No figures are available relative to the amount spent by the producers. Productive Capacity Hb adequate measures of the productive capacity of the Industry exist. Production schedules are determined largely by the demand from the exhibition division. Trade Associations Motion Picture Producers and Distributors of America, Inc. (MPPDA). This organization, of which Will H. Hays is President, was formed in 1922. It is composed of more than twenty companies, including the so-called "Big 8" producers and distributors. It furnishes information on all Industry 8976