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Number of Establi shments b:- Type of Exchange
TTith the development of large chain theatres, the vertical integration of producers with theatre chains, and the growing financial strength of producing companies, the independent distributor has "become less significant. Producers now either associate with existing distributors or more often establish their own distinct exchanges. In 1929, according to Table XXV, producers exchanges totalled 444 in number or 83 per cent of the total. Next in irrportarce to the exchanges owned "by producers were the independent" exchanges, comprising 14 per cent of the total. The export exchanges numbered 14, or less than 3 per cent of the aggregate, and 4 of these were owned by producers*
TABLE XXV
Number of Exchanges, and Number of Employees, by Principal Types of Exchanges, 1929
Type of Exchange
Item Total Producer Independent Export
Number Per Cent Number Per Cent Total' Per Cent Total Per Cent of Total of Total Amount of Total .Amount of Total
Number of
Exchanges. 533 100.0 444 83.3 75 14.1 14 2.6 Number of
Srroloyees 9342 100.0 8797 94.2 393 4.2 152 1.6
Source: Census of Distribution, 1929, "Motion Picture Films" (Trade Series, Distribution No. H7-201.)
Volume of Business "D'~ Tyoe of Exchange
Table XXVI shows that in 1929 the producers exchanges did most of the business, for they accounted for 95 pei cent of the total. Furthermore, the 4 export exchanges owned by the latter contributed an additional $5,318,000 worth of business or almost 2.5 per cent of the total volume.
Next in importance to the exchanges owned by producers were the export exchanges which carried on a business amounting to 3 ;oer cent, 22j per cent of which, as mentioned above, was done by the 4 exchanges owned by the producers. The independents accounted for only about 2 per cent of the total.
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