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TABLE XXXIII
Estimated Total Box-Office Receipts, Average Admission Price, and Attendance, 1929-1934
Year
Total Receipts (in millions)
Average Admission Price
Attendance a/ (in millions)
1929
$1,100
.30
3,660
1930
1,100
.28
3,920
1931
880
.24
3,330
1932
625
.22
2,840
1933
560
.20
2,800
1934
650
.20
3,250
Source: Standard Statistics Company, Standard Trade and Securities, "Theatres and Motion Pictures," Vol. 75, No. 22 (February 20, 1935), p. TH-46.
a/ These figures are not consistent with the average weekly attendance
figures given "by the Film Daily Year Book, 1935, presumably becaixse the latter source has a more complete coverage than that of the Standard Statistics Company.
Theatre Receipts "by Principal States
Receipts "by ten principal states are shown "below in Chapter II, Table XXXVIII, as reported by the Census of American Business for the year 1933. New York State accounted for 23 per cent of the total receipts reported in
1933, although, as shown in Table XXVIII, above, it contained only about 9 per cent of the total number of theatres in 1934. The ten principal states together accounted for more than 70 per cent of the total receipts in 1933,
Competition with Other Industries
Aside from competition between various types of theatres within the Industry, motion picture theatres compete with radio broadcasting, sports, and other aEiusements, such as the burlesque industry and the legitimate theatre. Moreover, there exists a type of so-called nontheatrical competition wherein schools, churches, lodges, and sometimes business concerns, display films to the disadvantage of local exhibitors. No figures are available as to the extent of competition from these sources.
Expenditures for Theatre Construction
Table XXXIV shows the rapid decrease in annual theatre construction from $163,559,000 in 1929 to $13,500,000 for the 16 months covering 1933 and the first 4 months of 1934. The figure of $20,000,000 for the 11 months from May,
1934, to April, 1935, indicates the beginning of more activity in theatre construction. The biggest decline came in 1932 when construction dropped 61 per cent.
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