Evidence study no. 25 of the motion picture industry (Nov 1935)

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PART IV: EXHIBITION Chapter III. Materials Hunber of Pilm.s Used De luxe theatres usually exhibit no nore than 50 feat-are pictures during the "ear, while the better neighborhood theatres generally exhibit from 100 to 150 features, Both these types of theatre show each year approximately truce as many short subjects as features. These short subjects consist of comedies, cartoons, and travelogues, etc., but do not include news films. In other neighborhood theatres, where features are changed three times a week, approximately 150 are required annually. In recent years there has developed the practice of showing two features during a program, and this has greatly7 increased the number of films used per year. Per Cent of Consumer's h'otion Picture Dollar Soent on Film Rental Ho accurate data are available as to the total expenditures of exhibitors for film rentals. According to Table XLII, the cost of producing films accounts for a little more than 18 per cent of the consumer's moving picture dollar, and distribution costs amount to almost 8 per cent. 'This makes a total of 26 per cent which may be taken as a rough indication of the proportion of the consumer's dollar spent on film rental. ยง976