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x^><^-^>^^>^^ -^ ^> Introduction
yielded a profit those ideals would have remained forever in the realm of the imagination.
It is frankly to the business acumen of profit-seeking promoters that the public owes its motion picture entertainment. In its development there were, are, and will be of course tremendous problems of an artistic, cultural, and social character to be faced. But there could not be a satisfactory solution to these problems unless the equally difficult business problems were also frankly met. It is unfortunate that the bulk of the voluntary critics of the cinema neither understand nor properly appreciate these problems. Their criticisms are therefore often quite beside the point, their suggestions impractical, and much of their effort is wasted.
The industry itself is partly responsible. It has made no real attempt^ to givej^2__tbe public any thoroughgoing, unbiased discussion of its organization, operation, or 'Trojiis. It has been too busily engaged with its daily routine tasks. If it thought about it at all, it doubtless believed that the public was not interested. It probably assumed that the progress and ideals which were evident enough to the industry would be equally so to others and would constitute their own justification. Such information as has been given to the public on these problems has largely come through a source frankly biased and interested primarily in maintaining "friendly public relations". Without any thought of questioning the justification for such an organization, it is apparent that its interests have been primarily in other directions and what it has said has not borne the weight which impartiality would give.
In this book, the author makes no apology for discussing the business aspects of the motion picture industry; nor is any needed. When critics inside and outside the organization, such as the ones referred to above, have gotten over their present attitude, there will be more sense in their comments and more constructiveness in their suggestions. But it must be noted that there are many in the industry