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expert photographers and keeps in stock cameras of all types.
Raw film stock, unless in natural color, is purchased along with regular supplies. Natural color film and its accessory camera equipment, as well as sound recording equipment, require special contract agreements.
As a general rule the Paramount Publix Corporation plans its production about the first of April. The general manager in charge of distribution states the number of pictures desired for the coming year. He bases his estimates on his own and his associates' opinions in regard to the number of pictures which can be distributed profitably by the company.
Upon determination of the distribution department's requirements, the studio cabinet operative committee, which comprises the chief production executives, maps out the production program, its classification and total cost, and the material content and cost of each picture. These data are submitted to the president for recommendations and approval. While neither the manager in charge of distribution nor the president of the Publix Theaters Corporation, the company's subsidiary theater operating company, is entitled to vote on final decisions, their opinions regarding the submitted program and their recommended changes are influential in the drawing up of the final program.
Feature motion pictures in general are either program or special pictures. Specials are generally the more important productions, some even warranting roadshowing. Either a program picture or a special may or may not be designated as a starring production, according to whether or not it is cast with a star of great box office value. A separate group at one time contained silent pictures which had a few talking sequences. By 1929, however, because such pictures had practically disappeared from the market, this subclassification was not used. Exhibit 9 shows how the Paramount Publix Corporation, then called the Paramount Famous