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Immediately following the approval of the production program, the studio cabinet prepares a tentative release schedule for the first six months of the new theatrical year. Such a schedule is shown in Exhibit 12. This schedule is limited to six months because of the following considerations: current changes in public demand; unavoidable production substitutions; the possibility of acquiring rights to some current story or stage play success for immediate production; the general consensus of opinion that a more extended schedule would be unwise; and finally, the probable introduction of new devices for the production of motion pictures.
Exhibit 12
Tentative Release Schedule Used by Paramount Publix Corporation
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Tentative release schedules are used to inform the general production manager of changes in release dates as they occur from time to time throughout the year. These enforced changes, which are not uncommon, are the result of unavoidable production delays.
Approved tentative release schedules are put into final form after all changes have been definitely decided upon. As a rule, changes in the final release schedule occur in one out of ten pictures. Since these changes affect the entire mechanism of distribution and exhibition, it is necessary for