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72 ^> ^> ^ The Motion Picture Industry
tion, who was in active charge of the home office of the Fox Film Corporation. The man appointed to serve as film buyer understood thoroughly all phases of the motion picture industry. He was acquainted with each Fox theater, with its box office possibilities, and to some extent with its community problems. Furthermore, he was well versed in the product of all producers and the ingredients wThich usually constituted the basis of a successful motion picture.
Motion pictures purchased by the film buyer for Fox theaters were derived from three general sources: the Fox Film Corporation, other American producers, and foreign producers.
The purchase of Fox films did not constitute a problem.13 A committee comprised of the vice president in charge of distribution, the two regional directors, and the film buyer selected pictures, established equitable prices based on individual theater quotas, and made all other arrangements which were mutually satisfactory to the parties involved. Division theater managers had the right to reject certain Fox pictures which they considered inappropriate for exhibition in any one of or in all the theaters in their respective territories. On the other hand, the sales department often withheld the sale of some Fox pictures to certain Fox theaters because it was possible to derive a greater profit from a sale to a rival theater-operating company or because of some previous sales agreement. Fox films, in so far as possible, were booked centrally for each Fox theater. The actual routine and delivery, however, were delegated to the various exchanges of the Fox Film Corporation.
The competing American producers from whom the Fox Theaters Corporation purchased films were of two general types : those who did not own or control theaters, and those who operated theater chains. By reason of this difference in
13 Several competitors of the Fox Theaters Corporation have experienced difficulties in making purchases from their affiliated distributing companies. Prices, quantity of product, and numerous other factors have fc?SQ advanced as fundamental causes for tbJS recognized difficulty.