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102 ^> ^ <^ The Motion Picture Industry
Certain plays might be moved to the Brewster studio intact. Others, especially those produced by the theater management, might be provided with new casts for the film version. In any event, all stage plays, when ready for picturization, would be assigned a stage, a staff of technicians, an art director, and perhaps a costume director, etc., in the Brewster studio.
The financial arrangements involved in the proposed decentralized production policy were essentially on a percentage basis. The Brewster Pictures Corporation would finance the purchase of materials for production, the theater and studio rentals, and the salaries of all employees. The socalled creative personnel would be paid small allowances, and in addition would receive a percentage share of the net profits derived from plays and pictures in which they took part. The exact percentage paid to each participant would be determined largely by the relation of the importance of his or her part to the production of the unit. Thus, the author, director, and star or stars might receive a substantial proportion of the net profit, whereas a song writer whose melody was incidental to the plot might receive only a fraction of 1%. The company anticipated considerable difficulty in effecting an equitable division of profits on plays in which the participants were changed in adapting the screen version from the stage version. The executives recognized that an eventual solution of this problem might be found by placing all stage work, exclusive of that done solely for experimental purposes, on a flat-salary basis.
Decentralization, some of the executives believed, would provide all the advantages of large-scale operations wThere tangible production materials were involved, at the same time encouraging individual effort by financial award in matters pertaining to the creative phases of picture production. The net result, it was thought, would be the production of better and more varied films.
The company recognized, in the mass production methods in use in 1930, the general weakness of any policy under