The motion picture industry (1933)

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Production <^<^><^><^<^^><^^^ 139 been so unsatisfactory that it is very doubtful whether anything has been added through its use. The difficulties are largely technical and will unquestionably be overcome in the course of time. There is some question even as to this, inasmuch as there probably are many pictures to which the introduction of color would add but little, quite possibly not enough more to warrant the additional cost involved. Yet most producers have felt urged under the influence of competition to bring out films in color. So generally has this proved to be the case that the Technicolor Motion Picture Corporation, by far the largest concern interested in the development of color, found its plant taxed to capacity and, furthermore, found itself practically in a position to dictate its own terms. It would appear that for the present color has been definitely set aside. It has added a tremendous amount to the cost, and some of the large producers argue that it has not added anything to the box office appeal of a picture. Color cameras have proved expensive to use, and the processes to date are not possessed of a clarity of definition combined with an economical and easily and quickly applied process. All of which is said, not particularly with the purpose of discussing the future of color, but for the sake of calling attention to the fact that many producers rushed to its use partly because somebody else started in the same direction and partly because they thought that it might provide a stimulant to public interest. The whole experiment merely confirms again the old conclusion that "the play's the thing". The use of wide film as an attempt to bolster up a weakness in playing material does not offer quite such a definite record of experience as either color or sound. The reason for this is probably that wide film required a wide screen on which to throw it. It is also true, of course, that there was not a standardization of the width of the film. In lieu of the standard 36 millimeter film, Fox established a width of 70 millimeters and Paramount started at 56, later increasing its width to 65. The Spoor wide film used by RKO was 65