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Block Booking
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159
Grou
p VI
Atlanta
Charlotte
Dallas
Oklahoma City.
Boston
New York
Cleveland
St. Louis
Los Angeles. . . .
20 g
29
25 11
7-7 7-4
22.1
19-3 I.I 3-6 9.8 8.1 3-1
76
91
120
83 174 168
99 *33
1 40
29.2 45.1 44.1 47.2
33-i 26.8
33-4
43-2
40.2
79 102 129
93
2Il lib
"5
i55 *S3
30.3 50.6
47-4 52.8 41.2 36.1 37-6
5°-3 43-9
141
*33 173 128
-JOI
365
173
I9I 196
54-2
63.6 72.6 57.2
58.3 58.5
63-4 56.2
170
154 211 165 411
5°5 216
239 243
65.4
77.0 77.6
93-7 78.1 80.7 72.9
Hi
90 48 61 11 n6 121 80
106
34-6 23.0 22.4
6>3 21.9
*9-3
27.1 22.4 3°-4
Total
223
7-4
1,084
35-9
1,269
42.1
1,805
59.8
2,314
76.7
702
*3-3
Total 3 Groups .
500
4-7
2,284
21.3
3>°53
28.5
4,658
43-5
6,906
64.5
3,794
35-5
Total instances where an account contracted for pictures on Groups IV, V, and VI— 10,700.
* Respondent's brief, Vol. I, in case of Federal Trade Commission v. Famous Players-Lasky Corporation, et al., p. 522.
to ascertain what proportion of the total Paramount product for each year was purchased by these exhibitors.
■ ■-■. a
This study, of course, deals only with exhibitors who bought some Paramount pictures, and takes no account of the thousands of exhibitors who never bought any. The study embraced nine territories as follows: Atlanta, Charlotte, Dallas, Oklahoma City, Boston, New York, Cleveland, St. Louis, and Los Angeles. These territories represent approximately 40% of the whole country.
In the territories mentioned there were a total of 3,881 accounts who took some Paramount pictures from Group IV. 21.7% of these accounts took over 75% of the pictures, while 41% took less than 25% of the pictures. Furthermore, nearly every exhibitor contained in the 21.7% of the accounts who took over 75% of the pictures did so by several contracts negotiated at separate times and each comprising fewer pictures. . . .
There were 3,903 exhibitors in the 9 territories who bought some Paramount pictures from Group V. 24.8% of them, most of them by many contracts each involving fewer pictures, ultimately took over 75% of the pictures in the group, while 34.4% took in the aggregate less than 25% of the pictures.
There were 3,016 exhibitors in the 9 territories who bought some Paramount pictures from Group VI. 42.1% of them took over 75% of the group, while 23.3% took less than 25%.
The great success in selling Group VI was not due to any "all or none" policy but to the fact that the pictures of that group were of a higher average quality and therefore more popular with the exhibitors than the pictures in Groups IV and V. Exhibitors also testified