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216 o ^> ^> The Motion Picture Industry
understood that the distributor could contract for the prior exhibition of the picture at any key theater he desired.
In the key zone where two or more key theaters were located, the theater buying first run in the key zone could stipulate not more than seven days' protection over all other theaters in the key zone, including the other key theaters in that zone. In the numerical zones any theater could buy first run and stipulate not more than seven days' protection over all other theaters listed in that numerical zone, and not more than seven days' protection over any theaters in adjacent zones listed as "Overlapping". "Overlapping" theaters, as defined in Rule 1 of the "Rules of Operation", were those which might "have protection over another theater outside their zone". Also, a theater in another zone might have protection over an overlapping theater. No protection would be granted over any other theaters outside the numerical zone in which the theater was listed.
Another plan of protection is based almost entirely on admission price. No interval is allowed between runs. The plan used in the metropolitan area of Chicago best exemplifies this system of protection. i\ll theaters located in the loop district and charging admission prices of more than fifty cents standard evening scale are classified as first-run houses. After an interval of two weeks following the runs in the theaters of the loop district, the pictures are made available to the subsequent-run houses in sequence based on admission prices. For instance, houses charging 50 cents are booked the first week, those with an admission price of 45 cents the second week, those charging 40 cents the third, and so on down the scale. Protection periods are not allowed between subsequent runs. Pictures not scheduled for all runs are withheld from exhibition during the weeks they are not booked; for example, a film exhibited in the loop district first run but not booked for showing in a house charging 50 cents is not scheduled for exhibition at 45 cents until a lapse of one additional week.