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226 -^ ^> <^ The Motion Picture Industry
clause also provides with respect to extended runs that "any of the motion pictures which shall have been exhibited at any theater in the said territory for more than one show week prior to the run granted the Exhibitor shall be excepted from the provisions of this clause."
In respect to pictures which are notably successful and for which long runs are distinctly profitable another type of problem arises, which is not yet solved. Ordinarily a good picture introduced in a first-run house will be continued in that house as long as it is profitable. Such a theater would be very loath to surrender a picture to second-run houses so long as it was still making money from the film's exhibition.
In most instances the endeavors to establish zoning systems throughout the country have not been successful. The most recent zoning plan proposed by the Motion Picture Producers and Distributors received serious objections from the independent exhibitors, particularly through the Allied States Association. Undoubtedly one of the principal difficulties centered around the problem as to who was to establish the zones and whether supervision of the zoning should be centralized or decentralized. Independent theaters were quite unwilling that it should be done under the supervision, in theory if not in fact, of the Hays Organization through the local Film Boards of Trade. The establishment of a central zoning committee, as recommended by Allied States, on the other hand, raised objections as to cost and as to personnel.
Another issue, of course in the background, was as to who should control the personnel. At any rate these objections proved serious enough so that, when they were augmented by charges of conspiracy by Allied exhibitors and a test case was filed by an exhibitor in Iowa, all efforts to establish the Hays Organization's zoning plan were definitely dropped for the time being. It is entirely probable that the issue may be raised again. The controversy over protection has aroused some very bitter feeling. There is no doubt that in the course of time a series of court rulings testing its application under