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The Independent Exhibitor <^> <* <sv ^> 315
would achieve success. The fact that the box office receipts of unaffiliated theaters represented a minority percentage of the total box office receipts for all theaters does not warrant a conclusion that such theaters were unimportant or that they would not continue to be a factor of outstanding significance in the industry. Data are not as yet conclusive, furthermore, that the independent theater must operate at an expense substantially greater than that of affiliated theaters. Finally, simply because success had not always resulted from past efforts, one is not justified in concluding that renewed attempts under different conditions and with capable leadership would be equally disastrous.
Exhibit 33 Distribution of Theater Operating Expenses*
Location: Massachusetts. Seats: 2,000. Admission: 40c to 50c.
Number of program changes per week: 2
Single or double feature: Double feature
Chain or independent: Independent
Gross Box Office per week 100%
1931 1930
Expenses {in per cent of Total Box Office Receipts) 1. Entertainment
a. Film rental 33.3%
b. Other entertainment (orchestra,
stage shows, etc.)
Total Entertainment
33.3%
31.4%
Advertising and Publicity
3.3
4.0
Salaries
a. House salaries (ushers, doormen,
janitor, etc.)
10.0
b. Projectionists
5.0
c. Administration (manager, asst. mgr.)
3.3
18.3
Total Salaries
16.0
Occupancy Expense
a. Heat, light, power
2.5
b. Rent (estimated if house is owned)
15.0
c. Taxes
6.9
d. Insurance
0.9
e. Depreciation and repairs
3.2
f. Miscellaneous (telephone, water,
miscellaneous supplies, etc.)
2.0
Total 30.5 25.7
85.4% 77.1 * See also Motion Picture Herald, April 29, 1933, p. 11.