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Chain Theater Control ^> <^ ^> ^> ^> 345
Exhibit 34 Affiliated Chain Theaters
Number of Company Theaters
Paramount Publix Corporation 971
Fox Film Corporation * (includes Fox Theaters and the Fox-West
Coast Circuit) 521
Warner Bros. Pictures, Inc 529
Loew's, Incorporated ** 189
Radio-Keith-Orpheum Corporation 161
Universal Theaters Corporation 66
* Theaters in Brooklyn, Manhattan, and Long Island which were formerly operated by Fox were taken over by the Skouras Bros. Circuit and Randforce Amusement Corporation in February, 1932.
** Loew's, Incorporated, operates several theaters in association with United Artists Theater Circuit. Source: The Film Daily Year Book, 1932.
Geographically, the theaters of the Paramount Publix Corporation, of Loew's, Incorporated, and of the RadioKeith-Orpheum Corporation have the most complete national coverage. Publix theaters have relatively intense coverage, primarily in the South, in New England, and in the Chicago district. Fox theaters dominate the area west of the Mississippi River, having a practical monopoly on the West Coast. The Fox Film Corporation is also well represented in the Northwest and in metropolitan New York. Loew's, Incorporated, and the Radio-Keith-Orpheum Corporation are especially strong in New York City. Warner Bros. Pictures, Inc., has a virtual monopoly in the Philadelphia district and fairly strong representation in other sections of the country. Because of the necessity for intercorporate bookings, national coverage unless intense is not so important in the operation of chain theaters as is domination in a number of important centers.
From the standpoint of organization, although not all the national chains are identical in all respects, generally they are the same. With the exception of the Fox-West Coast Circuit, the home offices are located. in New York City. The country is divided into divisions, districts, and local zones or cities. Groups do not always follow the same