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360 ^> ^> ^> The Motion Picture Industry
do this by examining the weekly press books. This will be supplemented by personal visits from representatives of the department.
The accounting department's inspectors will observe and report just as any auditor does.
The purchasing and maintenance department will send out men who will go over the house from cellar to roof, observing cleanliness, condition of equipment, efficiency of projection and sound, etc.
Based on these inspections, records will be kept on every manager for the purpose of determining which men are to be kept in mind for promotion.
These visits from home office representatives are intended to keep managers, no matter how far from New York, from feeling "lost", forgotten, or neglected.
These reports will be specific. They won't merely say that advertising is poor or that the house is dirty. They will tell just why advertising is faulty and will name the particular part of the house that needs cleaning. On the favorable side they will be just as specific, according to the plan.
Managers will get more help as well as more intensive supervision from the division manager. He must make himself familiar with individual operation and must get an appreciation of the operator's problems. If this means he must stay in each house a whole day or even longer, he will do it.
The policy of the Fox Theaters Corporation, as thus indicated, was carried on a step further toward completion at the end of 1931. It was planned that the Fox group in the East, which numbers approximately 140 theaters and comprises what formerly were known as the Fox Metropolitan Theaters, including the Poli circuit in New England and the Schine and Midwesco circuits around Chicago and Milwaukee, should be broken up into distinctive compact units which would operate independently and still be affiliated. The group probably will be broken up into units as they now stand. Thus, there may be a New England unit, a Long Island unit, a New Jersey unit, and a Midwesco unit. Each is to be operated entirely independently by a single head who will be known as general manager of that section. The Fox de luxe theaters everywhere will be segregated into a special group of their own. These probably will be under the direct supervision of an executive in charge of theater