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Foreign Problems <^> <^> <^> <^ <^> <^> 397
at times amounted to arrogance, was not entirely helpful to American producers. It did, after all, tend to standardize the American product, to emphasize the mass production methods in vogue, and to create a feeling that the foreign distributor and the foreign exhibitor would be compelled to take whatever they could get without the necessity of adapttation of the picture which was being produced to any special requirements presented by a foreign market. On the other hand, European producers with much less capital at their command were compelled to make particularly strenuous efforts to do something original in technique or direction. The highest appreciation should be expressed to those Russian, German, French, and Italian producers for the results which they actually obtained under the circumstances.
Exhibit 35
Markets for American Films,
1925
Percentage
Percentage of
of America's
American Films
Foreign Revenue
to Total Films
United Kingdom 35
95
Germany 10
16
Australia and New Zealand 8
95
Scandinavia 6
85
Argentina 5
90
Canada 5
95
France 3
70
Japan 3
30
Brazil 3
75
The net result, however, has been that the Americanmade films have been able, even up to the present time, to retain a major proportion of the European market in spite of newly developed competition, governmental aid, and international agreement. The Latin American and Far Eastern markets have been even more completely dominated by the American film. Exhibit 35 shows, for certain selected countries, the source from which American producer-distributors obtained the major portion of their revenues, as well as the percentage that American films bore to the total films shown in those markets in 1925.