The motion picture industry (1933)

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446 ^^ ^> ^> ^> <> ^> ^> Ind ex motion picture theaters in, 401 Ives, Herbert E., 140 Japan, 397 as market for American films, 397, 425 JK.ansas censorship in, 369 Katz, Sam, 355 Kent plan, 294-296 Kent, Sidney R., 145, 294-296, 343 Key cities, 61, 251-252 Kinetoscope Company, 3 "King of Kings, The" marketing of, 238-239 Klangfilm, 403 Kleine, George, 5 Kontingent law in Germany, 399-404, 431 Kunsky chain, 9 Labor problems, 122-124 Laboratory methods {see Legitimate theater) Laemmle, Carl, 2, 6, 15 Large-scale production dangers in, 96-97, 102-103 Latham, Otway, 2 Latin America, 394, 397, 400 Latvia motion picture theaters in, 401 Leasing by foreign producers, 75, 393-394 in early days, 2-6 of advertising accessories, 230-232 of Pathe pictures, 55 of trailers, 245 summary of, by Paramount Publix Corporation, 49 Legal aspects, 122-124 {see also Arbitration. Censorship. Government control. Patents problem. Protection. Sherman Anti-Trust Act. Unfair trade practices) Legitimate theater use of, by film producer, 92-93, 100-103, 239-240 "Les Miserables", 408 Lithuania motion picture theaters in, 401 Lloyd, Harold, 136 Local appeal of advertising, 232-233 Location of motion picture establishments, 29 Loew's, Incorporated, 18, 22, 25 Los Angeles protection in, 217 Magazine advertising, 87, 203, 207 237 Management attendance, as affected by, 354 of chain theaters, 336-364 Managers of chains, 9, 346 training schools for, 348-351 Mark chain, 9 Market domestic, 396 foreign, 397-404, 415, 425, 427 Mass production dangers in, 96-97, 102-103 Media {see Advertising) Mergers, 6, 22-27, 77-78, 314 foreign, 420 {see also Chain theaters) Methods of sale description, 182 of Fox Theaters Corporation, 70-71 Metro-Goldwyn-Mayer Pictures Corporation advertising by, 122 and protection, 228 importation of foreign-language film by, 428 use of star system by, 122 Metro Pictures Corporation, 15, 18 Mexico import restrictions of, 427 Miles, Harry J., 4 Motion Picture Herald, 84, 295, 343