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Index
Metro-Goldvvyn-Mayer Pictures Corporation and, 228
Motion Picture Producers and Distributors of America, Incorporated, and, 213, 216
of independent exhibitors, 299-335
Plans of Allied States Association of Motion Picture Distributors, 223-226
relation of, to pricing, 205 Provincialism
of Hollywood, 106-107 Psychological study of public's reaction, 87-88 Public, the
appeal to, 107
reaction of, to films, 87-88
{see also Audiences) Purchasing methods
cooperative, 320-324
of Fox Theaters Corporation, 70-71
(Quality
as affected by volume of production, 96-97 Quota of pictures
French, 404-418
German, 399-404 Quota of sales, 53
rvadio Corporation of America, 26-27 relations of, with RKO, 77-78
Radio-Keith-Orpheum Corporation, 308 cooperative advertising by, 254-257 operation of automatic theaters by,
334 organization of, 76-78 policy of, as to withholding releases,
110-116 use of stars by, 122
Ramsaye, Terry, 2n
RCA Photophone, Incorporated, 26
Reaction
of public to films, 87-88 {see also Legitimate theater)
Receipts
box office, 44, 83-84, 92
Records
of contracts, 35
of customers' service, 57
of directors, 34
of players at work, 33
of production programs, 38
of profits, 49
of rentals, 49
of stock company, 33
of story materials, 32 "Reducing", 108 Rehearsals, 45 Relations
between producer and distributor, 13-14, 16-22, 64
between producer-distributor and exhibitor, 16-22, 64, 67, 84, 142-180 Release
of unsatisfactory pictures, 110-115
schedules of Paramount Publix
Corporation, 41-43
violations of dates of, 12 Religion
treatment of, in films, 387 Rentals, 55, 191n
by foreign producers, 75, 393-394
in early days, 2-6
of Pathe pictures, 55
of trailers, 245
summary of, by Paramount Publix Corporation, 49
{see also Terms of sale) Repeat demand, 203 Repellent subjects
censorship of, 387 Requisitioning
of prints by Pathe Exchange, Incorporated, 59 Research
{see Production, planning for) Responsibility for Better Motion Pictures, 380-382 Restraint of trade, 313
by protection, 208 Revenue
from pictures, 201-202