We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Index
<^
"v> -Q> *v> ^> "v> ^> ^C> -^>
451
RKO
(see Radio-Keith-Orpheum Corporation) Roadshowing, 239-240 Rumania
motion picture theaters in, 401 Russia
motion picture theaters in, 401
Sabotage, 107 Salaries, 29
of actors, 8, 118 of camera men, 133 of directors, 34 of extras, 119 Sale, terms of, 12
percentage, 55, 66, 75, 196-200, 252 (see also Rentals) Sales control, 60-65 cost, 183-185 department, 51 divisions, 52-65, 69-75 managers, 70 methods, 70 quotas, 53
(see also Branch organization and management) Salesmen, management of, 52-53, 6975 (see also Branch organization and management) Sales organization, 50-65 Sales promotion
by means of exploitation on Broadway, 240-242; newspaper advertising, 235-236; roadshowing, 239-240; sectional advertising, 238; trade advertising, 233-234; trailers, 242-247 by Pathe Exchange, Incorporated,
238-239 for "The King of Kings", 238-239 in early days, 3 (see also Advertising) Saturday Evening Post, 87, 203, 237 Scandinavia, 397, 425
as market for American films, 397,
425 (see also individual countries) Scenarists
salaries of, 132 Scheduling of personality pictures, by Paramount Publix Corporation, 39; of releases, 41-42 Schools
for training theater managers, 348351 Seasonal variations in sales, 53, 186 Second-run theaters, 201-229 in Chicago, 216 in Cleveland, 217 in Detroit, 214-216 in Los Angeles, 217 Sectional advertising, 238 Selection of pictures for production,
81-116 Self-regulation, 365 Service record, 57 Sex
treatment of, in films, 386 Sherman Anti-Trust Act
violation of, 208-212 Short subjects, 146, 331-334 "Sin of Madelon Claudet, The", 390 Small-part players, 117
salaries of, 118 Sound
changes in industry caused by, 45, 76, 121-122, 137-138, 414-415, 432 effect of, upon export of films, 414
415 influence of, upon protection, 206 introduction of, 22 (see also Talking pictures) Sources of information as to successes, 85-87 (see also Production, planning for) Spain
motion picture theaters in, 401 Sparkes, E. J., 22 "Specials", 37 Stabilization, 5-20, 28