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Index
Standard Exhibition Contract, 265— 268
and advertising, 230-232
arbitration under, 268-298
provisions of, 58
(see also New Standard Exhibition Contract) Standard Form Artists Contract, 122
124 Standard License Agreement, 230,
293-294 Standardization
impossibility of, 136 Stars
extravagance in use of, 117, 136
reputation of, reliance upon, 8-9, 137
salaries of, 118
use of, 117-122; waste in, 136
versus plot, 137 State-right distribution, 11 Stock company list
of Paramount Publix Corporation, 33 Stories
preparation of, waste in, 132
record of material for, 32 Story departments
duties of, 31-32, 99
records of, 32
wastes in, 132 Stratification, 82-83 Style cycles
for motion pictures, 93, 108 Subjects, repellent
censorship of, 387 Subsequent-run theaters, 109, 114
(see also Second-run theaters) Substitution
of actors, 136 Success of films
caused by reputation of star, 137; by technical improvements, 137-141
forecasting, 81-116
without stars, 119 Suitability of films for young people, 365, 390, 392
Swanson chain, 9 Sweden
motion picture theaters in, 401
(see also Scandinavia) Switzerland
motion picture theaters in, 401
1 alking pictures
censorship of, 380-392
market for, 343-344
novelty of, 94-95 Tally, T. L., 2
Technicolor Motion Picture Corporation, 138-139 Temperamental acts
of actors, 120, 136 Terms of sale, 12
percentage, 50, 55, 66, 75, 189, 196200, 252
(see also Rentals) Texas
(see Dallas Film Board of Trade) Thacher decree, 213, 290-291 Theaters
chains of, 9, 17, 21, 85, 336-364
in foreign countries, 400-402
legitimate, 92-93, 100-103, 239-240
operating expenses of, 315
organization, internal, of, 67-69
ownership of, by independent exhibitors, 299-335 ; by producer-distributors, 13-14, 16-22, 205
types of, change in, 9 Third dimension, 140-141 Tiffany Productions, Incorporated
exploitation by, 308 Timeliness
importance of, 107-109, 115 Titles
censorship of, 387 Tobis-Klangfilm, 430 Tobis Theaters Corporation, 403, 429 Trade papers
advertising in, 233-244
as sources of information, 85 Trade Practice Conference of 1927, 178, 265-266, 276-278