Motion Picture Magazine (Aug 1914-Jan 1915)

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DAME FASHION ANDTftE^ MOVIES* William Lord Wright When the Motion Picture show first entered the entertainment field, many thought they saw in it but "a passing show. ' ' But as t i m e goes on and more and more capital is being invested in buildings, in equipment and in the production of films, it becomes apparent that we have, in the Motion Picture, a potent and a permanent force in modern life. There is no doubt that the Motion Pictures have come to stay. They will continue to enlighten, entertain and instruct people. They are being adopted by school, lecture-room and church. They are forming one of the most powerful agencies of education and reform the world has ever known, and they will be improved, elevated and kept near the people. Dame Fashion has finally consented to become a photoplay fan. For a long time Dame Fashion confined her interest to the fashion papers, women's magazines and latest patterns. Now all these devices to catch the feminine eye have experienced a slump in business and prosperity, for Dame Fashion is attending the Motion Pictures. 107