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MOTION PICTURE MAGAZINE
ANNA Q. NILSSON
Whisper it not in Gath and tell it not in the streets of Ascalon, but many of the modishly gowned ladies are obtaining their ideas of dress in the Motion Picture theater. Many a fashionable dressmaker also visits the Motion Pictures with the same intent and purpose, namely, to see the latest in frills and foibles.
These students of dress can be seen when the society photoplay is on the program, particularly when the ladies of the Vitagraph, Lubin, Pathe, Mutual, Essanay, and other companies appear in the society drama. The wise women, who are ambitious to keep even with, or just a little ahead of, Dame Fashion, will seek her out, and they now .find that eccentric dame in the Motion Picture show.
Alice Joyce's name on a poster is an immediate signal for a large attendance of women. The same fact will be noted when Edith Storey, Florence Lawrence, Norma Phillips, Lois Weber, and other film favorites appear in high-class drama or comedy.
These actresses have wardrobes costing hundreds and sometimes thousands of dollars. We know of one well-known actress in Motion Pictures who paid three hundred dollars for a garment to wear in just one multiplereel feature. The gowns worn by these actresses are necessarily of the latest styles. Their employers demand that the latest modes be worn, and the gowns are the highest item of expense to these actresses.
No more can it be asserted that "any old thing will do for the movies.' ' Any old thing will no longer accomplish the purpose, and the "very latest thing" is demanded and expected, not only by the highclass manufacturer, but by the discerning women in the audiences.
West of New York City the women have learnt that a visit to the Motion Picture theater, when certain actresses are announced on the day's program, is time well spent, from the standpoint of Dame Fashion. If there is anything startling in feminine headgear, the Motion Picture