Motion Picture Magazine (Nov 1916-Jan 1917)

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MOTION PICTURE MAGAZINE 177 sill Kodak Film is now Speed Film When we began the manufacture of ' 'Speed' ' film it was decidedly faster than our regular N. C. emulsion. There were, however, some particulars, such as uniformity and keeping quality, in which it was more difficult to control than the old reliable "N. C." In order to protect our customers against film that might have deteriorated through age, we did not give it as long a dating as was given the N. C. film. We were inclined to make haste slowly. In the Speed film, we had just what we claimed for it: "speed" . In the N. C. film, which had a very different emulsion, we had beautiful gradation and absolute reliability. Gradually, during a period of six years, we have increased the speed of our N. C. film without losing one jot of its reliability, its keeping quality or its fineness of gradation. All Kodak film is now Non-Curling Speed film, both the Autographic, and the "N. C." that is wound in the old way without the autographic feature. Both are the reliable, dependable film — with added speed. Important to Amateurs. Practically all out appreciably by giving better timed nega negative emulsions (both plates and films) • tives than can be obtained with other films and Kodak film in particular, have a wide when light conditions are poor. On the latitude on the side of over-exposure. This other hand, the latitude is such that you can meaiis, that while your pictures will be un expose and should expose, under good light satisfactory if even a little under-exposed, conditions, just the same as you always have they can have considerably more than the with the regular Kodak N. C. film. It isn't necessary exposure without the slightest intended that you should cut down exposures harm. The moral is, of course: when in when using Speed film. It is intended that doubt take the choice of erring on the side of you shall get better negatives when working over-exposure. Kodak Speed film will help under adverse conditions — and you will. If it isnt Eastman^ it isn't. Kodak film. EASTMAN KODAK CO., Rochester, N. Y., The Kodak City. When answering advertisements kindly mention MOTION PICTURE MAGAZINE.