Motion Picture Magazine (Feb-Jul 1919)

X «OT*i2^™ The Philosophy of Stardom (Continued from page 51) star," Pearl White told me seriously. "It all depends upon how long she can retain her youth of looks, of emotion and enthusiasms— her youthful feeling, in fact. For the ideal motion picture is essentially a thing of feeling." The subject interested Francis X, Bushman very much, and he went very deeply into the subject. Among other things he said: "The wonderful industry of picture producing is still, figuratively speaking, in a muddy condition. The water has never settled. It has attracted a lot of unscrupulous men who do not belong, who not only want to get rich quick but want to do it in the pleasantest (?) way possible, by surrounding themselves with pretty young things whom they will star — providing None of these young things have survived. Only the actor who has that God-given talent will survive, who has something more than a pretty face and figure. "I am convinced that such an actor can remain popular indefinitely. His producer is to blame if he does not. "Nearly all the manufacturers are alike. It is always the new arrival on whom all blessings are bestowed. They forget the older ones, who, perhaps, are the very reason for their company's being. "The new arrival is given the best of everything — dressing-room, stories,_ director, camera-man, advertising — and in nine cases out of ten they have never even proven themselves. "This same dashing at each new possibility is one of the weaknesses of the industry, the reason why it is still crawling, is not able to stand firmly on its own two feet, but must fly hither and thither, always following some leader, and each flight eliminates some new group who were not plentifully supplied with gullible angels. "The Paramount is the only company that has employed real showmen policies, and their success is an ;.:: red thing. "Is there any reason ':o beiievethat Mary Pickford, if given proper vehicles, will not surpass her former triumphs? She still has that divine something. She. is still Mary Pickford. Marguerite Clark has proven one can remain popular from sixteen to twenty-five and beyond, and many others we both know. But let their firms neglect them, give them indifferent stories, directors, advertising, and they would slowly but surely drift into the discard. "Good stories, a good director, a good actor with adequate advertising, and there is no limit to the actor's popularity." Which we think sums up the case pretty well. A LONGING By L. M. Thornton I like old scenes, old songs, remembered faces, And dear, familiar, unforgotten places; I'd even like to see, for various reasons, Some film, the pride of bygone festal seasons, Some scene, some actress, that, long years ago, I loved, when first I knew the picture show. \ m ; Both Carry the Same Food Value Measured by Energy Units The 32-cent package of Quaker Oats contains 6,221 calories of energy. And foods, as you know, are now measured by calories Note what a bulk of some foods it takes to equal that single package. That is, to supply the same energy value. It Equals In Calories 53 Cans of Tomatoes Or 21 Cans of Peas Or 50 Large Potatoes Or 750 Oysters Or 80 Bananas Or 22 Pounds Perch Or 89 Eggs Or 9 Pounds Veal Cutlets Compare the cost on this same basis and the difference is amazing. Note that meat foods, fish and eggs average ten times Quaker Oats' cost for the energy they yield. But the difference is greater still. The oat is a better-balanced food. It is more nearly a complete food. For people of all ages, it is called "The Food of Foods." Note these cost comparisons, based on prices at this writing. ' Consider them in your breakfasts. Ten people can be fed on Quaker Oats at the cost of feeding one on meats. The Exquisite Flakes Two Sizes: 12c to 13c — 30c to 32c Except in the Far West and South Packed in Sealed Round Packages with Removable Cover (3000) 109